Digital Content Producer

This is a Full Time Job

#WeAreParamount on a mission to unleash the power of content… you in?

CBS News Minnesota is looking for a Digital Line Producer to work on WCCO's live stream and linear newscasts, WCCO.com and other digital/social outlets, managing and creating content for audiences! The content producer will work with a digital team to manage, optimize, and time live and on-demand video content for mobile, desktop and OTT platforms. The content producer works in coordination with News Managers and Broadcast Line Producers during live news programs, and takes on other responsibilities such as writing headlines, publishing and updating articles, editing and publishing video, conducting interviews, and optimizing SEO, discoverability and shareability of all content.

RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED, TO:

• Leading all aspects of content on CBS News Minnesota by building show rundowns and segments, editing video and scripts whenever needed.
• Aggressively manage and publish updated news stories and video segments, concentrating on developing stories and breaking news.
• Tracking news and events; coordinating coverage with managers and line producers.
• Constantly updating news content in the stream and producing breaking news and other updates as they happen instead of waiting for a scheduled newscast.
• Anticipating the needs of CBS News Minnesota for video, graphics, scripts and other elements.
• Coding/stacking rundown content regarding video, graphics, scripts and other elements.
• Writing memorable headlines, scripts and segments. Optimize headlines, captions, and video titles for in-platform search (TikTok, YouTube, Instagram) in addition to traditional web SEO.
• Working with managers and the entire digital team to develop and produce special content applying the resources and storytelling of the entire WCCO Newsroom.
• Conducting interviews in the field or over web camera, shooting video, producing content, and editing video for audiences on digital and social media platforms.
• Demonstrating expertise in timing in a control room environment.
• Build videos for multiple platforms, including WCCO.com, YouTube, and WCCO’s social media channels, with an emphasis on verticals and social reels.
• Other duties as assigned.

REQUIRED QUALIFICATIONS:

• Multiplatform fluency, with day-to-day focus on managing and timing live video opportunities, but able to flex into social content, web publishing, and broadcast/linear producing support.
• Proven experience in crafting and publishing digital news stories and video content.
• Proven success operating in a fast-paced news environment, a field that often requires pivots to new technological realities and tools.
• Ability to prioritize multiple tasks under tight deadlines to write headlines, publish articles, and edit video for live digital publishing/broadcast.
• Familiarity with non-linear editing systems such as Edius/Stratus, Final Cut, Adobe Premiere required.
• Familiarity with iNews and Crispin Rapid Play preferred.
• Available for early mornings, nights, weekends, and holidays.
• Strong ability to write accurate and compelling copy for both broadcast and web.
• Knowledge of Associated Press style and journalism ethics and standards.
• Knowledge of social media and the competitive digital news environment.
• Understanding of multi-platform discovery – Google Discover, AI Overviews, and in-platform search on TikTok/YouTube/Instagram – in addition to traditional SEO and Google Trends.