Coordinator, Paid Partner Marketing

Full Time Job
Hiring Salary Range: $60,000.00 - 70,000.00

Paramount , a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Overview:

The Streaming Marketing team is looking for a Coordinator, Paid Partner Marketing to work across our portfolio of international streaming brands with a focus on PlutoTV (AVOD) and Paramount (SVOD). The ideal candidate will be proficient in both Digital and Traditional media and their underlying metrics. The role will be dedicated to working with teams across the globe to plan, validate, implement and measure marketing campaigns and their impact to the business.

Come join our growing team!

Responsibilities:

• Assist in the development of go-to-market plans and marketing tactics for Paramount and PlutoTV as we launch the platforms in new territories and best-in-class content in key markets
• Work with the key VCNI central marketing teams and local partners to leverage campaigns and ensure end to end customer experience
• Manage relationships with major media publishers and partners
• Drive development of creative briefs to guide the marketing creative process and support alignment of internal marketing teams on goals and strategies for content campaigns
• Drive development of media briefs to guide the media planning process and support alignment of internal media buying teams
• Forecast ongoing performance based on performance history, market behavior and future opportunities
• Activate high impact digital marketing campaigns with the focus on generating awareness of the brand while driving subscription and engagement
• Identify and develop incremental marketing tactics and opportunities by marketing channel to drive additional viewership and acquisition

Basic Qualifications:

• 2 years of experience in streaming with an extensive background in planning and developing, deploying, and analyzing campaigns
• Understanding of partner marketing channels including Amazon Advertising, LG, Roku, Samsung, and Sony as it relates to the optimization of media spend and conversion
• Experience using data and Key Performance Indicators to monitor and measure performance, measure efficiency and plan ongoing improvements to media campaigns
• Strong understanding of standard reporting suites, (Adobe or Google Analytics) and Excel is a requirement

Additional Qualifications:

• Knowledge in TV Content
• Ability to derive insights from media campaigns and clearly articulate findings
• Track-record of planning and leading media campaigns and clearly communicating progress and results
• Consumer of entertainment content and curiosity about it
• Experience in the streaming industry including a knowledge of current trends
• Capability to work in a fast-paced and constantly changing environment
• Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership
• Capacity to coordinate with International, and other internal teams
• Ability and flexibility to adapt to changes in schedules and delivery
• Proficiency in verbal and written communication in English, another language is a plus