Business Intelligence Analyst

This is a Full Time Job

About Us:

Paramount Streaming is a division of Paramount that encompasses both free, paid, and premium streaming services including Paramount , Pluto TV, CBS Sports Digital, and CBS News Digital.

Description:

Division Overview:

We are the Marketing Analytics and Data Integration (MADI) team, part of the Paramount Streaming Data & Insights Group (DIG) Business Intelligence team. DIG is a key connector among the Paramount Streaming verticals. The group consists of subject matter experts that prototype, build, and scale data infrastructure and products; assess, aggregate, and analyze data; and shape qualitative and quantitative-based narratives and insights, providing stakeholders with decision support, performance clarity and business-driving recommendations.

The MADI team provides actionable, data-driven solutions to solve marketing challenges. We work closely with Media Strategy and Media Activation teams to drive Paramount growth.

Role Details:

The analyst will support media mix modeling and media optimization efforts. The role requires the ability to translate data to clear, actionable insights and recommendations applying both media mix modeling and cross platform attribution tools. You will be collaborating closely with marketing and media activation teams to optimize media impact and improve return on ad spend.

The ability to interpret data and provide relevant context to explain marketing performance will be key to success in this role! The ideal candidate will possess strong interpersonal skills, an inquisitive nature, attention to detail, and a love of media with previous experience or coursework in marketing efficiency and measurement!

Your Day-to-Day:
• Analyze attribution data to quantify return on marketing investment and optimize budget allocation across channels and partners using media mix model outputs
• Provide insights to marketing and media activation teams to inform strategic marketing decisions and implement budget recommendations
• Build and maintain reporting and dashboards for internal marketing teams and external agency
• Partner closely with internal data science teams and external partners to improve and optimize the media mix model to increase relevance and action-ability of the results
• Improve and strengthen data pipelines for media mix modeling with data engineering teams
• Support ad hoc analysis to provide deeper and more granular insights on media performance
• Additional other duties and responsibilities, as assigned

Qualifications:

You Have:
• BA/BS. 2 years experience in digital marketing and analytics, web analytics, online media industry.
• Proficient in SQL with a thorough understanding of data and systems' infrastructures; experience extracting data from databases using SQL
• Experience or coursework in media measurement including web, native app, video measurement technology and standards
• Proficient with analytical tools and languages supporting data analysis, reporting, and visualization - Excel, Microsoft Office, Google Collaborative Apps (Docs, Sheets, Slides), Tableau, R, Python
• Strong detail-orientation with a penchant for data accuracy and good grammar

You might also have:
• Strong mathematics, statistics background
• Strong solutions-oriented and critical thinking approach
• Experience using Google Cloud Platform (BigQuery)
• Experience translating requirements into actionable instructions and documentation
• Experience in working independently to meet deliverables with some oversight
• Experience using project management tools like those from Atlassian (JIRA, Confluence)

Additional information

Hiring Salary Range: $85,600.00 - $112,000.00

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic locatio