Audience Acquisition Specialist

This is a Full Time Job

WeAreParamount on a mission to unleash the power of content… you in?

We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

We are hiring an Audience Acquisition Specialist for our DTC Paramount team. This role is based (5) days on-site in Burbank, CA or New York City, NY.

As an Audience Acquisition Specialist for MACS, you will own the day-to-day execution of paid mobile app user acquisition campaigns across Paramount and PlutoTV. You will manage recurring performance reporting, budget pacing and shifting, creative delivery and trafficking, and end-to-end PlutoTV campaign operations, while serving as the primary point of contact for key acquisition partners (e.g., InMobi, Moloco, Jampp, YouAPPi) and spearheading ongoing CPA optimization and A/B testing. The ideal candidate has prior experience in paid app user acquisition and is looking to grow their career within mobile app marketing, with a well-developed awareness of how to drive business goals and evaluate performance against key metrics (KPIs). Knowledge with the mobile app ecosystem - including app post-back tracking, the iOS ATT measurement framework, SKAN attribution, and MMP technology (e.g., Kochava) - is a strong plus. The candidate shows a robust work ethic and a drive to continually learn and grow their digital marketing skills, and must be organized, punctual, and professional. The role will support the team’s efforts on paid acquisition campaigns, with special focus on mobile app campaign operations and processes.

Your Day-to-Day:
• Build, traffic, and manage paid mobile app user acquisition campaigns across Paramount and PlutoTV, working through various ad managers/DSPs and partner platforms (e.g., InMobi, Moloco, Jampp, YouAPPi)
• Manage budget pacing and shifting across the app portfolio, including twice-weekly pacing checks, IO issuance, and reconciliation against monthly spend and CPA/CPIA targets
• Own recurring performance reporting, including Monday/Wednesday reporting checks across Paramount app campaigns, bi-weekly US insights reporting, and monthly ad hoc reporting for priority titles
• Coordinate creative delivery and trafficking, including banners, videos, and native creatives for top-tier shows, plus monthly creative selection across app partners
• Run end-to-end PlutoTV campaign operations, including media planning, creative delivery, and performance reporting
• Serve as the day-to-day point of contact across key acquisition partners, managing relationships, optimization, and testing roadmaps
• Drive performance testing initiatives (e.g., carousel/CTA A/B tests) and ongoing CPA optimization across DSP and partner channels
• Monitor campaign performance and delivery to ensure campaigns deliver in full against agreed flight dates and budgets, proactively taking action if campaigns fall short
• Collaborate with partners and internal teams to ensure billing accuracy, invoice tracking, and data integrity across internal dashboards
• Collaborate with the larger MACS team to communicate campaign progress, learnings, and updates in mobile app marketing, and monitor competitor activity and industry trends
• Execute special projects as needed

Key Projects -
• Build and launch mobile app campaigns with accuracy for tags, names, and tracking details
• Monitor campaign KPIs and pacing to benchmarks
• Process invoices and ensure timely payment
• Provide key reports and insights to aid in strategic decision-making across campaigns

What you bring to the team:
• Bachelor’s Degree preferred
• 1-2 years of hands-on mobile app user acquisition experience (e.g., Apple Search Ads, Google UAC, InMobi, Moloco, Jampp, YouAPPi, etc.) strongly preferred, ideally gained at a media agency or entertainment/streaming organization
• Experience with mobile app acquisition platforms, including app DSPs and partner networks (e.g., InMobi, Moloco, Jampp, YouAPPi) and mobile measurement partners/attribution tools (e.g., Kochava, AppsFlyer)
• Familiarity with the mobile app measurement ecosystem, including iOS ATT, SKAN attribution, app post-back tracking, and mobile measurement partners (e.g., Kochava)
• Strong computer skills, including advanced knowledge of Microsoft Excel, Word and PowerPoint
• Ability to multi-task and adapt to a challenging, dynamic environment of multiple priorities and stakeholders
• Enthusiastic, passionate and robust work ethic
• Proactive and self-motivated
• Able to work autonomously and manage routine campaign operations with general direction, while seeking guidance on new projects or initiatives
• Flexibility and ability to handle multiple projects at one time
• Strong verbal and written communication skills, proactively communicating bandwidth and deliverables

May also have -
• Professional Certification: mobile app marketing or attribution certification (e.g., AppsFlyer, Kochava, Google Ads/App campaigns, etc.) or other equivalent
• Experience with project management software or platforms such as Asana, Trello, JIRA, Basecamp or equivalent

ADDITIONAL INFORMATION

What We Offer:
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount