
Associate Manager, Partnership Marketing
Paramount
New York, NYThis was removed by the employer on 3/3/2023 5:59:00 AM PST
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This is a Full Time Job
Overview:
The Paramount Partnership Marketing team is seeking an Associate Manager to support the day-to-day marketing and promotional opportunities for Paramount subscription service. The job will work closely with many internal collaborators from Paramount Streaming, Paramount Product and other key groups to grow and engage the Paramount audience. This Associate Manager will be an innovative problem solver with experience leading marketing campaigns from concept and launch through optimization and post-mortem reporting.
Join the team!
Responsibilities:
• Lead and support marketing campaigns that drive subscription starts for marquee P live tentpoles, Sports events, and Originals launches â€'' Grammy Awards, NFL and SEC football, UEFA, NCAA basketball, Fall TV, Star Trek, and more.
• Facilitating asset gathering (style guides, digital assets, reference material, etc.) from creative collaborators and ensuring organized delivery to channel teams, in a timely manner. Drive new ideas and processes to improve quality, efficiency and performance of creative campaigns. Handle the creation of JIRA or Asana tickets, lead revisions, delivery to all parties, tracking and recaps on campaigns
• Handle and communicate content calendar and project backlog for live event properties throughout the year, developing and tracking creative timelines for network priorities, sports tentpoles and live events. Highlighting availability of tentpoles on CBS All Access apps, identifying user flows and flagging marketing concerns as needed
• Identify, design and test new marketing opportunities to improve user retention and increase revenue for subscribers.
• Support Partnership Marketing team with event post-mortems and recap presentations, pulling reporting and insights from external and internal partners as needed
• Closely collaborate with Marketing Operations, Product Marketing, Partnership Operations teams to ensure all partners have accurate information on upcoming stunts, sampling or avails - become the P guide at understanding the Channels & Mobile environments for Paramount in all user states
Basic Qualifications:
• 2 years of experience required, preferably at a media company or agency
Additional Qualifications:
• Understanding and experience in digital marketing including A/B testing, copywriting, data analysis, building creative briefs and comprehensive marketing plans
• Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities
• Familiarity with Jira and/or any other similar project management software
• Hands-on end-to-end execution, recognize problems and find solutions
• Positive point of view and willingness to jump in on all kinds of projects, sometimes outside of normal day-to-day work
• Have an analytical mind, natural curiosity and passion for consumer marketing.
• Communicates strategically, clearly in person, over email/chat - across all functions and levels of the organization!
ADDITIONAL INFORMATION
Hiring Salary Range: $63,000.00 - 80,000.00.
The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.
https://www.paramount.com/careers/benefits