Director, Digital Marketing

This is a Full Time Job

Director, Digital Marketing (Social Media)

Founded in 1912, Paramount Pictures works with the entertainment industry€™s biggest filmmakers and brightest stars to produce and distribute entertainment around the world. The iconic Paramount logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as Sunset Boulevard, The Godfather, Forrest Gump and Ferris Bueller€™s Day Off; and blockbuster franchises such as Star Trek, Transformers, and Mission: Impossible. Recent innovative break-out films such as A Quiet Place and Rocketman have further elevated Paramount€™s film legacy. On the small screen, Paramount Television Studios€™ Defending Jacob, 13 Reasons Why, The Haunting of Bly Manor, The Alienist: Angel of Darkness, Made for Love and Tom Clancy€™s Jack Ryan have also been thrilling audiences. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount€™s passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount is a subsidiary of ViacomCBS, which reaches 700 million global subscribers through MTV, Nickelodeon, Comedy Central, BET and other media networks.

Responsibilities:

• Lead social strategy for Paramount film properties and Paramount Pictures brand channels.
• Responsible for leading internal teams and partners/agencies in the creation of innovative and social-first campaign.
• Craft creative deliverables using platform-specific standard methodologies for paid & earned media, as well as organic content & copywriting.
• Define and deliver against Key Performance Indicators to grow awareness and intent for film franchises.
• Build, nurture & grow fan communities online.
• Develop the social content, programming strategies, and stunts to promote upcoming films.
• Establish strong organizational practices to ensure all content is organized, clear and delivered on time.
• Identify potential partnership and/or sponsorship opportunities to elevate social conversation / mentions.
• Handle relationships with Talent PR reps to ensure film talent are supporting promotional campaigns on social media.
• Develop and cultivate relationships with platform partners to ensure social stays ahead of all platform changes.
• Connect the dots with other owned-and-operated channels€''web, mobile, CRM€''to develop a cohesive, organized social messaging calendar.
• Lead all aspects of copyediting and copywriting that delivers on conversion.

Basic qualifications:
• 8 years producing custom social content while running brand social accounts, preferably in entertainment.
• Deep knowledge of media channels plus understanding of growing channels like Reddit, Discord, Twitch, etc.
• Proficient in Google Drive apps, Microsoft Word, Microsoft Excel, & Microsoft PowerPoint.

Additional Qualifications:

• Passion for social media platforms, digital trends, new technologies, digital marketing, and movies.
• Engaged on accounts (Twitter, Pinterest, TikTok, YouTube, Facebook/Instagram) with ability to identify trends and opportunity for engagement.
• Creative; can ideate on-the-spot for posts and campaigns to drive platform growth.
• Outgoing, organized, efficient, teammate, resourceful, creative and able to balance projects simultaneously.
• Knowledgeable in Adobe Photoshop, Illustrator, InDesign, Final Cut.
• Creative copywriting experience and design skills a plus.
• Excellent written, interpersonal communication skills; with good judgment and ability to interact with levels of management and team.
• Knowledge of marketing/web analytics tools.
• Comfort with AR and 3D projects a plus.
• Experience within the entertainment industry.
• Ability to work against deadlines and flexibility to shift on strategy and execution.