Brand Manager, Home Entertainment

This is a Full Time Job

Overview & Responsibilities:

Paramount Pictures Home Entertainment is seeking a Brand Marketing Manager to oversee the planning and execution of film Catalog releases across digital platforms and physical retail channels. We are looking for someone with strong critical thinking skills, attention to detail and a passion for film. This manager will support all efforts of product development and national marketing campaigns for Paramount's film Catalog, managing release strategy, budgets, and product lifecycle working closely with cross-functional teams.

Responsibilities
include, but are not limited to:
• Works with Directors in the brainstorming, development, and execution of all marketing plans, product launch strategies, and national promotions.
• Analyzes internal and competitive sales performance to provide strategic direction for new product development.
• Develops and manages new product P&Ls. Maintains monthly budget reports for the overall film portfolio.
• Provides strategic recommendations on the optimal release strategy (release date, competitive landscape, seasonality) and positioning (target, key communication points) for each release and promotion.
• Develops and manages product life cycle guidelines, gaining consensus from management throughout the process of development.
• Creates accurate and thorough creative briefs inclusive of a unique selling proposition.
• Manages product and marketing campaign asset development and approvals trafficking.
• Works with Sr. Coordinator to manage timelines for all marketing and operational activities to ensure the team is on track to meet deadlines.
• Develops and ensures timely dissemination of marketing and sales documents to inform internal and external groups.
• Works closely with digital service teams, ensuring assets and information are communicated to accounts in a timely manner.
• Communicates regularly with cross-functional groups including Sales, Operations, Legal, Production, Customer Marketing, Finance, Creative, PR and Digital Marketing to ensure thorough product and promotion development.
• Fully researches film library to understand portfolio and identify opportunities to achieve business objectives.
• Keeps abreast of media and promotional opportunities and tactics.
• Reviews market research to anticipate and react to competition, consumer attitudes, and market trends.
• Evaluates and analyzes program results and present recommendations for future improvement.

Basic Qualifications:

• Bachelor's degree in Marketing and/or related field.
• Minimum 4 years of experience in marketing or product management.

Additional Qualifications:

• Knowledge of marketing/brand awareness-building fundamentals.
• Excellent interpersonal skills and oral/written communication skills.
• Proven problem-solving, analytical, and creative thinking skills.
• Resourceful with the ability to work independently as well as effectively on a team.
• Proficiency in Photoshop and/or Illustrator, Microsoft Office â€'' particularly PowerPoint & Excel.
• Experience in home entertainment, franchise management, or consumer packaged goods is a plus!

#LI-hybrid

ADDITIONAL INFORMATION

Hiring Salary Range: $85,600.00 - 95,000.00.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

https://www.paramount.com/careers/benefits