Salesforce Marketing Cloud Coordinator

This is a Full Time Job

COMPANY SUMMARY

At Pacers Sports & Entertainment (PS&E), we are dedicated to delivering best-in-class sports and entertainment experiences while making a positive impact on our community. As the home of the Indiana Pacers, Indiana Fever, Noblesville Boom, Pacers Foundation, Gainbridge Fieldhouse, and the WNBA 2025 All Star Weekend, we strive to exemplify our core values of Respect, Teamwork, Trust, Passion, and Excellence in everything we do. Our mission is to create memorable moments for our fans and foster a culture of inclusivity and excellence both on and off the court. Our purpose is Winning, Serving, and Entertaining.

JOB SUMMARY

The Salesforce Marketing Cloud Coordinator plays a key role in executing marketing campaigns across multiple Pacers Sports & Entertainment business units using Salesforce Marketing Cloud. Reporting to the Marketing Cloud Manager and working within the Customer Engagement team, this role supports a wide range of initiatives-from email and SMS campaign execution to data management and reporting.

The ideal candidate is highly organized, technically proficient in Salesforce Marketing Cloud and familiar with SMS marketing strategies. They thrive in a fast-paced, collaborative environment and bring a proactive, detail-oriented mindset to every project.

The ideal candidate is highly organized, technically proficient in Salesforce Marketing Cloud and familiar with SMS marketing strategies. They thrive in a fast-paced, collaborative environment and bring a proactive, detail-oriented mindset to every project.

Please note that this is an on-site role in Indianapolis, IN.

ESSENTIAL DUTIES / RESPONSIBILITIES

Operational & Technical Support
• Support various PS&E business units/properties within Salesforce Marketing Cloud.
• Contribute to the creation and upload of targeted email campaign lists.
• Assist with Journey Builder creation, Automation Studio, and Personalization Studio.
• Coordinate SMS subscriber list growth and engagement initiatives.

Creative & Content Development
• Collaborate on designing creative and copy content for emails and SMS.
• Participate in the development of email and SMS campaign content.

Data & Reporting
• Develop email analytics and SMS reports and dashboards.
• Generate insights to identify cross-channel trends and engagement behaviors.

Project & Campaign Management
• Manage projects within the CRM, including building Integrated Formstacks.
• Oversee project timelines for sales and marketing campaigns.

Availability & Flexibility
• Oversee project timelines for sales and marketing campaigns.
• Take on other duties and special projects as assigned.

QUALIFICATION REQUIREMENTS

To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE:
• Hands-on experience working with Salesforce Marketing Cloud.
• Bachelor's degree from a four-year college or university in a relevant field highly preferred.
• Basic understanding of digital marketing efforts.
• Basic knowledge of email, SMS, and push notifications.
• Exposure to additional Salesforce products (Sales/Service Cloud, Trailhead).
• Familiarity with SQL, Tableau, and the Microsoft Office product suite (Excel, PowerPoint, Word, etc.).

LANGUAGE & COMMUNICATION SKILLS:
• Demonstrated ability to read, interpret, and analyze complex instructions and reports with precision.
• Skilled in crafting clear, concise, and highly accurate written communications, including reports and professional correspondence.
• Confident in presenting ideas and information to diverse audiences-including managers, clients, customers, and the public-with clarity and impact.
• Adept at influencing and articulating ideas persuasively to peers and executive leadership.
• Experienced in developing and delivering compelling presentations across all organizational levels.
• Exceptionally organized and self-driven, with a strong sense of initiative and ownership.

MATHEMATICAL & ANALYTICAL SKILLS:
• Proficient in applying mathematical concepts to develop ROI models and performance reports that support data-driven decision-making.

CRITICAL THINKING & REASONING:
• Capable of identifying problems, gathering relevant data, analyzing facts, and drawing sound conclusions.
• Able to make informed recommendations that align with strategic goals.

PROBLEM SOLVING & INNOVATION
• Resourceful and solution-oriented, with a track record of seeing projects through from concept to completion.
• Continuously seek out new technologies and innovative approaches to overcome challenges and improve processes.

PHYSICAL AND ENVIRONMENTAL DEMANDS:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand, walk, move heavy objects, use a computer, use a 10-key calculator, use a telephone, speak, hear, and write.

While performing the duties of this job, the noise level in the office work environment is usually moderate and the noise level in Gainbridge Fieldhouse / game environment is usually loud. The stress level may become high during certain times of the year.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, gender identity, marital status, disability status, protected veteran status, or any other characteristic protected by law.