Indiana Pacers Director Of Marketing

This is a Full Time Job

Do you love basketball, connecting with fans via compelling creative, and leading cross functional teams? This job may be perfect for you! The Director of Marketing for Indiana Pacers Basketball drives the strategic vision, creative direction, and execution plan for the Pacers. This role requires a strong creative mind that can lead cross functional teams to implement the vision. Extensive experience building brands, identifying new audiences, and evaluating creative are critical for the role. If you are ready to join the best-in-class employer in Indianapolis, apply now to join our team!

ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Develop the strategic marketing initiatives for the Pacers brand, gain alignment throughout the organization, and implement them with excellence while managing a budget and prioritizing multiple projects.
• Lead the ideation, development and execution of brand campaigns and player marketing.
• Partner with the Creative Services team and external agencies to set the design vision and consistently execute throughout the season.
• Effectively communicate and collaborate with internal departments including: Ticket Sales, Facilities, Corporate Partnerships, Digital/Social, Community & Public Relations, Broadcast, Basketball Operations, Player Relations, and In-Game Entertainment.
• Establish and champion brand stories across all campaigns and materials.
• Oversee the development and execution of B2B and B2C marketing collateral and advertising creative, including TV, radio, out-of-home, print, digital and social media advertising.
• Lead paid media strategy, ensuring proper segmentation and channel placement.
• Own performance of all B2B and B2C marketing activities and consistently evaluate performance to maximize conversions, revenue and return on investment to assess against goals and benchmarks.
• Deliver thought leadership and flawless execution of branding throughout Gainbridge Fieldhouse.
• Collaborate with fan engagement team to develop programs within the Fieldhouse and out in market, including but not limited to concourse entertainment and Fan Van engagements.
• Work with Digital team to develop social media campaigns to promote the brand and increase ticket sales.
• Partner closely with Ticket Sales to develop and execute theme nights, offers and media to drive single game sales in addition to retention and renewal campaigns for season ticket holders.
• Foster and maintain a proactive and collaborative culture within the marketing team.
• Other projects and duties as assigned.

QUALIFICATION REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

REQUIRED QUALIFICATIONS:
• Bachelor's degree preferred in Marketing, Communications, Business or Public Relations. Master's degree a plus.
• 10 years of relevant experience in marketing, advertising and/or brand management roles. At least three years must be in a management role.
• Sports marketing experience, especially in a team role, is highly preferred.
• Knowledge of the NBA, basketball, and the surrounding culture is highly preferred.
• Media planning experience is a plus.
• High attention to detail with ability to handle projects from brief through execution.
• Experience successfully directing brand, marketing and general demand generation programs.
• Demonstrated successful management and leadership skills.
• Strong analytical skills to comprehend customer segmentation and market research.
• Exceptional interpersonal communication skills, both verbal and written.
• Self-starter, entrepreneurial with hands-on approach towards business.
• Ability to multi-task and work within tight deadlines.

PHYSICAL AND ENVIRONMENTAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the employee is regularly required to:
• Sit
• Stand
• Walk
• Speak in public
• Use telephone
• Use computer
• Speak, hear and write

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The noise level in the office work environment is usually moderate.
• The noise level in the Fieldhouse/game environment is usually loud.
• The stress level may become high during certain times.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, gender identity, marital status, disability status, protected veteran status, or any other characteristic protected by law.