Media Research Manager
Pac 12 Networks
San Francisco, CAThis was removed by the employer on 10/10/2021 5:12:00 PM PST
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Full Time Job
The ideal candidate will have a passion and understanding for collegiate sports. Duties include managing and coordinating activities concerned with gathering, recording, and analyzing brand research and data for current and future brand advertising within the collegiate marketplace. Research data on current and potential customers, competitors, and the industry in support of sales, programming, and conference marketing departments. Plan, develop and establish policies and objectives of the organization's market research function. Have a general understanding of how to obtain Linear, Digital/Social research data points along with research that supports conference initiatives (tickets sales, attendance, viewership habits for programming on the network).
Monitor market trends and analyze, review and formulate findings of market research staff. Work with management and appropriate departments to devise and adapt a sales and marketing plan based on the results of findings and sales forecasts. Develop and implement methods and procedures for monitoring projects, such as preparation of progress reports, records of expenditures, sales records, trend research and other research findings in order to keep management informed. Devise new marketing research programs to add value and profitability to products and services for the Network.
Responsibilities:
• Provide quantitative and qualitative analyses, actionable recommendations, and presentations to best position Pac-12 Networks/Enterprises as a preferred network
• Organize and compile media research that supports brand management (scheduling, programming suggestions, media placement, branding, promo placement, consumer segmentation, and programming)
• Works closely with sales team to provide relevant research/data points for specific corporate sales prospects and/or industry sectors (i.e. client first/consultative selling approach)
• Provide monthly research presentations to network leadership on trends, research impacts, and strategic recommendations.
• Develop high-quality research materials in these areas: Target market and consumer segmentation, forecasting and trend analysis, media and advertising effectiveness
• Keep abreast of various current marketing and media trends
• Seek, analyze and use media data to prepare compelling marketing, sales materials, and client case studies
• Maintain and build relationships with internal and external contacts and resources
• Meet tight and occasionally changing deadlines
• Work independently as well as in a team setting, and work closely with ad sales counterpart to ensure consistency of data
• Ad hoc projects and tasks as requested by Senior Vice President of Sales, Director of Programming, Pricing & Planning, and Partnership Development
• Work collaboratively with Rep Firms (PlayFly/HTS, Turner Digital) to increase useful research/ data findings that assist in driving revenue
• Improve Nielsen data entry automation in collaboration with the IT team
• Lead the initiatives in evaluating new/different research & data tools that could bolster sales intelligence
Requirements:
• 5 years of experience in the marketing and media research field within a media organization
• Strong experience within research methodologies used in analyzing TV and digital media data and analytics
• A Bachelor's degree or equivalent is required; Master's degree is preferred
• Knowledge of Microsoft Office products and Google Suites products
• Prior experience working with Nielsen products (i.e. specifically eNames, PrimeLingo, Scarborough, Arianna)
• MMR/MRI, Adviews, Simmons, NPower, MarketBreaks and Startrack/Multi-track and Adobe Analytics. Helpful to know Strata, SportsMediaWatch, Domo, as well as analytics in social platforms; YouTube, Twitter, Facebook/IG
• Excellent presentation skills; ability to present materials to both internal and external customers of the TV Network
• A knowledge base of different types of media and media platforms and how they complement each other in an integrated marketing buy
• Strong communication and media math skills
Preferred
• Knowledge of Linear, Digital media industry including online, TV everywhere, mobile, tablets and other emerging technologies. Knowledge of the Collegiate Sports Industry.