Senior Publicist, Media Relations
Full Time Job
Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success.
This is a hands-on media relations staff position with the primary responsibility to raise awareness and tell the story of NPR – with a focus on NPR podcasts– through creative and comprehensive media outreach and effective placement in national and regional outlets. The successful candidate will handle a portfolio of NPR programming, staying in constant communication with these editorial units, editors, producers and journalists to effectively identify opportunities for publicity. They will create and execute effective strategies to publicize show and desk-generated reports, series, and investigations, and work to grow the external profile for related journalists, hosts, editors and producers. They will work extensively throughout NPR, NPR member stations and the public broadcasting system to help generate awareness of NPR in national, regional and local media. The position reports to the Chief Communications Officer
A portfolio of successful past media placements is required, specifically demonstrating results-driven interaction with top-tier national and regional consumer media, broadcast outlets and podcasts. The ideal candidate will have established contacts; strong familiarity with diverse media; outstanding news judgment, writing, speaking, organizational and interpersonal skills; familiarity with NPR podcasts; and the ability to comprehend and articulate complex issues and situations. The ideal candidate is also a self-starter who can independently initiate and follow through with opportunities; has strong problem-solving skills; proven excellence in juggling multiple, often high-pressure deadlines; and is passionate about news and media.
• Serve as a media relations department liaison with the programming division, and with NPR journalists, hosts and staff, to identify, coordinate and complete publicity opportunities and incoming media requests. They will help support and grow NPR podcasts external presence, activities and priorities through the constant and proactive generation and placement of ideas, stories and opportunities. Tasks to include story generation, internal follow-up, media contacting, research and fact-gathering, management of approval process and internal/external distribution.
• Areas of direct responsibility will include multiple NPR program/project/desk beats as assigned as well as specific types of media.
• Aggressive and proactive media outreach to both familiar and new contacts in print, broadcast and online. Build personal network of media contacts relevant to NPR’s activities. Constantly seek out projects, push ideas forward and introduce creative solutions and options.
• Handle breaking news and exclusives, often on very short deadlines, as needed and as assigned.
• Stakeholder in the department’s use of social media. Co-owner of @nprExtra Twitter account. Contributor/editor of the “NPR Extra” blog. Incorporate social media into every publicity push.
• Maintain and expand department’s media contact databases.
• Maintain and grow a cross-section of NPR media relations collateral materials, working with editorial supervisor as necessary. Post releases on NPR.org.
• Serve as an NPR liaison with other PR departments, agencies and publicists on behalf of NPR talent to support their outside activities, enrich NPR station opportunities and protect NPR brand.
• Develop, research and produce a variety of publicity materials related to areas of responsibility –including but not limited to press releases, backgrounders, pitch letters, bios, website content and talking points – that are journalistically sound, creative in both approach and tone and help generate media coverage.
• Handle media relations support activities related to their efforts – including but not limited to tracking media results; distributing releases, coordinating interviews and visits; providing audio elements; special mailings, etc. – as well as coordinate with the NPR Marketing and Branding department on generating and fulfilling graphics and art requests and opportunities.
• Perform other duties as required.
EDUCATION: Bachelor’s Degree
• 5 years’ experience in increasingly-responsible staff positions, handling multiple media relations duties on a full-time basis. Experience working within a communications department for a broadcast/cable network, news organization or media trade association is preferred.
• Established contacts and proven placement success with regional and national consumer and trade media, including newspapers, magazines, blogs and podcasts, and experience pitching broadcast media.
• Experience with social media tools.
• Outstanding news judgment, writing, speaking, organizational and interpersonal skills; extraordinary attention to detail. Journalism experience preferred.
• Must be able to work independently and with a results-oriented approach; must be able to juggle multiple tasks with differing deadlines.
• Enthusiasm for collaborative team workplace; willingness to perform all functions of their job with minimal or no administrative support.
• Comprehension of NPR policies – including but not limited to NPR News ethics code – and utilization of them for decision-making in media relations activities.
• Self-starter with ability to independently initiate and follow through with opportunities; strong problem-solver
• Familiarity with, and interest in, NPR and public broadcasting strongly preferred
All applications must include a resume and cover letter to be considered.
NPR is an Equal Opportunity Employer. NPR is committed to being an inclusive workplace that welcomes diverse and unique perspectives, all working toward the same goal – to create a more informed public. Qualified applicants receive consideration for employment without regard to race, color, ethnicity, national origin, ancestry, age, religion, religious belief, sex (including pregnancy, childbirth and related medical conditions, lactation, and reproductive health decisions), sexual orientation, gender, gender identity or expression, transgender status, gender non-conforming status, intersex status, sexual stereotypes, nationality, citizenship status, personal appearance, marital status, family status, family responsibilities, military status, veteran status, mental and physical disability, medical condition, genetic information, genetic characteristics of yourself or a family member, political views and affiliation, unemployment status, protective order status, status as a victim of domestic violence, sexual assault, or stalking, or any other basis prohibited under applicable law.