Marketing Coordinator, Events
NPR
Washington, DCThis was removed by the employer on 7/26/2022 5:44:00 AM PST
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Full Time Job
Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR. This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR.
National Public Media is a subsidiary of NPR, owned in partnership with PBS and WGBH, the largest producer in public television. As the corporate sponsorship sales team for all NPR network programs and platforms as well as NPR and PBS stations, National Public Media works with companies across a variety of categories and objectives to generate support for the public broadcasting system, while delivering breakthrough results for sponsors.
The Marketing team provides strategy and support to National Public Media’s sponsorship teams in a dynamic and demanding media environment while executing B2B marketing strategies to build awareness, understanding and consideration of NPR sponsorship in market. Led by the VP of Marketing, NPM Marketing collaborates with teams across the country to achieve ambitious revenue goals. We are a fast-paced team with vision, creative drive and collaborative spirits.
NPM is looking for a Marketing Coordinator, Events to support a full suite of integrated marketing activity, including but not limited to: event sponsorship activation (Tiny Desk Contest, Wait Wait…Don’t Tell Me!, live podcast tapings, etc.), development of event/programming sales packages, social and product marketing, industry event activation, and overall brand management. The Marketing Coordinator is part of a collaborative team, working with NPM employees across the country to meet daily deadlines, while supporting the Marketing team’s ongoing goals and long-term projects.
This position will report to the Assistant Marketing Manager, Events, Innovation and Product.
RESPONSIBILITIES
• Support activation of sponsored events from co-branded material development, sponsor integration ideation, on-site activation, internal stakeholder messaging, client relationship management, event performance reports, etc.
• Develop RFP responses and sales marketing materials in response to sales team requests focused on experiential opportunities.
• Work with VP of Marketing, Assistant Marketing Manager, Events, Culture & Innovation, and internal stakeholders to build new event sponsorship, and identify social media and influencer opportunities.
• Work in close collaboration with NPM Communications to support the department's trade marketing / external outreach efforts with a primary focus on targeted outreach to event prospects and sponsors.
• Support efforts to refine NPR Events and programming audience profile positioning and further expand the narrative around NPR events, music, series, and social product innovation and their relevance to Fortune 500 companies and other potential sponsors.
• Support the tracking of event marketing / promotional efforts and ROI through Salesforce and Pardot.
• Support the planning and execution of client entertainment and sponsored conferences.
• Conduct industry research on experiential sponsorship best practices and provide briefings, updates and intel to the team.
The ideal candidate displays a combination of analytical and creative-thinking skills, an aptitude for learning, and a demonstrated ability to work in a collaborative environment. Specific qualifications outlined below:
EDUCATION / REQUIREMENTS:
• A BA or equivalent degree in Marketing, Communications, Media Management, etc.
• Ability to communicate effectively (written & verbally), distill strategic takeaways from data, and influence key stakeholders.
• Experience developing experiential activations that engage attendees and amplify brand messaging and awareness.
• Experience with creative agencies or media planning.
• Proficiency with MRI, Google Analytics and ComScore research databases.
• Exhibit both creativity and strong analytical skills.
• Experience with Trello project management tool
REQUIRED SKILLS
• Positive attitude and willingness to jump in when and where needed.
• Detail-oriented. Ability to think, plan and execute on multiple projects simultaneously in an organized fashion.
• Demonstrated ability and willingness to work in fast-paced, high-stress environments, as well as ability to escalate issues appropriately.
• Enthusiasm for public media, its mission and its programs.
• A desire to engage in brainstorms, beta-test ideas, and learn new things.
• A solution-oriented mindset.
• This position requires the ability to travel nationally roughly 20% of the time.
All applications must include a resume and cover letter to be considered.