Senior Account Executive

This is a Full Time Job

Title: Sr. Account Executive

Reports to: VP, Ad Sales

Location: Los Angeles

Position Summary:

The Sr. Account Executive is responsible for achieving sales performance and meeting and exceeding revenue targets. Lead the sales conversation and positioning in the national marketplace.

Responsibilities include:
• Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets.
• Develop and execute effective sales strategies that showcase the unique strengths and value of each station as well as maximize overall revenues for the overarching National Sales division.
• Foster open and transparent communication channels, ensure that the value propositions of all broadcast stations are properly communicated to potential revenue sources.
• Will grow and manage agency holding company and client relationships across markets to build the national station business.
• Grow and manage agency holding company relationships
• Develop and manage key client / advertiser relationships and evangelize the full suite of content and ad product offerings.
• Nurture and enhance relationships to become a more advanced resource for our clients
• Focus on helping clients/advertisers utilize innovative data and technology solutions to deliver high value precision targeting
• Build and maintain relationships with agencies and advertisers.
• Remain current with competitive networks and the overall marketplace
• Deliver revenue by packaging all assets in one proposal
• Understand client's needs, prepare sales plans, proposals and (pitch) presentations.
• Identify new business; develop new relationships with key marketing/media decision makers.
• Negotiate and manage scatter and upfront business.
• Identify go to market strategies for sponsorships
• Grow strategic partnerships specializing in data enablement and advanced media.
• Accelerate revenue growth by extending and championing improved technologies and workflows across the org.
• Identify and capture strategic high-value opportunities
• Create differentiation in market to drive leadership
• Deliver marketers a superior advertising experience that utilizes insights to drive business outcomes
• Will partner closely with platform monetization on planning and packaging cross platform. Will collaborate closely with departments across the organization, including yield, marketing, operations, technology etc. to maximize partnership opportunities.
• Provide thought leadership with an emphasis on both actionable and future-state offerings within the digital space
• Manage the sales process from proposal through post-analysis and renewal/upsell
• Work effectively with team members throughout the portfolio; leverage relationships across the company to align client needs with all offerings

About you:
• 12+ years' experience in advertising, media, and relevant sales positions
• Bachelor's degree preferred
• Holds an influential presence in advertising and media communities
• Strong ability to represent multiplatform
• Extensive experience in linear and digital advertising sales
• Established relationships with key agency and client contacts within the market
• Excellent communication skills, and ability to develop and present strategic updates to internal and external stakeholders
• Strategic thinker, creative problem solver, resourceful
• Exceptional ability to develop and maintain cross-functional relationships
• Strong team orientation and interpersonal skills
• Experience working in a fast-paced, evolving environment
• The ability to work well with others and collaborate across the organization to achieve goals
• Excellent organizational skills with the ability to manage, prioritize, and balance multiple tasks
• Creative problem-solving skills and solution-oriented attitude
• Strong attention to detail