Research Director

This is a Full Time Job

KRON 4, the Bay Area's Local News Station and brand-new CW network affiliate in San Francisco, California, is seeking a Research Director who is responsible for overseeing and managing the research activities of KRON4 and KRONON. Their role is vital in helping the station make data-driven decisions about programming, audience engagement across platforms, evolving consumer brand dynamics, and client marketing strategy.

This is a regular, full-time, exempt position.

RESPONSIBILITIES/QUALIFICATIONS:

Here are some of the key responsibilities and qualifications associated with this role:
• Proficiency in overseeing, analyzing, and maintaining research information from various sources, including Nielsen, Comscore, Vivvix, Scarborough/Prime Next, TVB, Wide Orbit, Buzzboard, and other relevant tools that enhance the sales and marketing effectiveness of our brands.
• A deep expertise in television sales, research, promotion, and marketing, along with a solid understanding of competitive media, ratings calculation, estimating, and qualitative measurements.
• The capability to provide valuable research data to the General Manager and other Departments (News and Promotion) – for example, compiling and distributing relevant rating facts, trends, analysis, successes, and challenges.
• Ability to collaborate with the sales team to develop custom advertiser solutions, marketing materials, and packages based on the latest research data, further distinguishing our brand in the marketplace.
• Skill set to create and deliver quality presentations and research materials utilizing PowerPoint, Excel, Photoshop, Adobe, Emerging tools, etc.
• The knowledge and capability to engage in executive-level conversations about the industry and marketplace.
• Excellent presentation skills and comfortable presenting alongside a team of Account Executives and Sales Management during key client calls.
• Willingness to perform additional duties as assigned that may include data entry, systems maintenance, report generation, etc.
• Minimum of 3-5 years of experience in a Top 20 market.
• A bachelor's degree in marketing, English, or Statistics or equivalent experience is preferred
• Excellent written and presentation skills
• Ability to work effectively under pressure and meet tight deadlines.

Compensation – Minimum of $100,000/yr. commensurate with experience and job skill