Senior Marketing Manager

This is a Full Time Job

Role Description:
The Senior Marketing Manager is responsible for taking the lead in developing the marketing strategy for assigned artists alongside A&R and Artist Management. This role is responsible for managing the artist brand across all touch points with the goal of building fan engagement and a strong brand presence. The Senior Marketing Manager is also responsible for coaching and mentoring more junior marketing team members. The role requires a generalist's knowledge of key areas such as Digital Marketing, Promotions, Publicity and Sales, but relies on subject matter experts for execution within those disciplines. Further, regular engagement with new platforms and taking the initiative to learn about new marketing concepts and tactics, at a high level, are critical to complete the position's essential tool-box of marketing ideas and approaches.

Core Responsibilities:
• Working closely with A&R and Artist Management, define, design and manage key marketing initiatives that further the overall strategic vision of the artist.
• Conduct and communicate in-depth competitive analysis of landscape trends using data insights and strong business acumen to impact top-line KPIs.
• Lead all aspects of overall artist development across teams (Publicity, Radio, Sales, Internet Marketing, etc.) to ensure project momentum is maximized and marketing plans are fully and successfully executed.
• Using analytics including DSP & social metrics, continually re-evaluate project and campaign momentum, identifying tent poles and long term goals that guide team efforts.
• Responsible for creating marketing campaigns and value-added initiatives that support the release strategy and momentum.
• Communicate KPIs to internal and external stakeholders and adjust designs/plans accordingly
• Manage multiple budgets for each project to ensure the project remains financially feasible; Conduct retrospectives on marketing initiatives to measure effectiveness such as artist growth across applicable social and retail platforms and overall current and long term profitability.
• Act as primary communication liaison between artist/manager and label staff for each project.
• Identify roadblocks and challenges with each project and engage appropriate internal staff, in particular assigned A&R representatives, to assist in proactively managing issues.
• Mentor and coach more junior marketing team members.

Role Requirements:
• Passion for music.
• 5+ years experience in key marketing and/or streaming promotions role at a record label, distributor, management company, or agency in North America.
• Bachelor's Degree or post secondary diploma considered an asset.
• A successful track record of developing and executing innovative audience-development focused marketing strategies.
• Genuine passion for following industry trends and innovating in the field of marketing.
• High level of creativity and ability to think outside the box.
• Proven success at breaking new artists.
• Strong team player.
• Experience managing, analyzing, and communicating relevant results upwards; Experience with Tableau considered an asset.
• Ability to work well under pressure and multi-task in a fast-paced environment.
• Strong communication skills, both verbal and written.
• Strong interpersonal skills and ability to work with many different departments/personalities.