Ucan Paid Media Marketing Manager - Film
Netflix
Los Angeles, CAThis was removed by the employer on 11/18/2022 4:14:00 PM PST
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Full Time Job
Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
We're looking for a marketing leader who is passionate and capable of bringing world-class marketing campaigns to life. This role will focus specifically on managing marketing and media campaigns across our film slate. This person will play a vital role in launching Netflix films and creating US stunts to generate meaningful awareness and conversation around our robust commercial and critically acclaimed film slate.
Key Responsibilities
• Help to refine and evolve the overall Netflix film marketing strategy with the leadership team
• Work closely with internal cross-functional teams, gathering information and analyzing data, to drive campaign optimization and future enhancement of all campaign touchpoints
• Think big picture and make decisions for titles within the overall film slate and in consideration of US business priorities
• Represent our team in planning and strategy meetings as well as presentations to key stakeholders such as talent and producers
• Understand, interpret and apply insights/data from multiple teams early in a campaign's lifecycle to build the campaign's framework
• Develop audience approach, channel strategy and distribution rollout (independent of agency)
• Lead internal teams in developing innovative, cross-functional paid media marketing strategies for slate-level campaigns and title launches (inclusive of traditional media, digital, social, OOH, stunts, etc.), understanding the nuances of marketing film
• Collaborate on campaign planning between creative, social, publicity teams, partner marketing, consumer products, agencies (experiential, media, etc.,), and operational teams to drive flawless execution of campaigns
• Seek unique opportunities that build earned media in the marketplace
• Liaise with cross-functional teams to manage talent relationships
• Manage day-to-day plan execution and works alongside creative teams to ensure creative is well aligned to drive conversation around the Netflix film slate
• Manage agency on the development of marketing tactics and ultimate execution of the campaign
• Work closely with internal teams, such as Consumer Insights and Marketing Strategy & Operations, to drive information gathering and data analysis efforts that result in campaign optimization and future enhancement of media plans
• Provide cross-functional teams with updates and POVs on key consumer trends
Qualifications
• Can flourish in our unique company culture
• Natural team leadership skills with the ability to conceptualize and articulate a marketing plan
• Experience and passion for building great marketing programs and product launches
• A history of creating disruptive messaging that generates earned media and social buzzFluency in managing large-scale media budgets responsibly and flexibly for a range of programs
• An ability to effectively provide input on creative development from a regional and audience-led perspective
• Solid digital skills and fluency in the digital space with an understanding of the various digital buying environments as well as tracking and testing
• Strong analytical skills
• Strong level of independence and efficiency
• Great communication and interpersonal skills
• 8 years experience in a marketing role
• Bachelor's degree preferred