Social Media Marketing Manager, Ads Marketing

This is a Full Time Job

As the Ads Social Marketing Manager, you will play a pivotal role in how Netflix tells its advertising story across social platforms to B2B audiences: advertisers, agencies, industry partners, and the broader business community. You will translate our Ads value proposition, research, and product innovation into compelling, channel-specific narratives that build awareness, consideration, and preference for Netflix Ads.

This role serves as a strategic bridge between Social Marketing, Ads Marketing, Sales, Comms, and other cross-functional partners working across the business. Your objective is to build, scale, and test social strategies and programs to support Ads go-to-market campaigns, industry moments, and executive thought leadership spanning all social platforms with an emphasis on B2B-forward platforms (e.g., LinkedIn, industry forums, and emerging channels).

This role partners closely with ads cross-functional partners to ensure Netflix Ads messaging shows up consistently and impactfully across our organic and executive social presence, helping to drive commercial outcomes and long-term brand equity for Netflix Ads.

Key Responsibilities:

Build and Execute B2B Social Strategy for Netflix Ads
• Develop and implement an integrated social and digital strategy for Netflix Ads across priority B2B platforms (with a strong emphasis on LinkedIn, WhatsApp, X, email messaging, and other emerging channels relevant to advertisers, agencies, and industry stakeholders).
• Translate Ads Marketing narratives - product positioning, research insights, case studies, event moments, and thought leadership - into audience-first content frameworks tailored to media buyers, CMOs, planners, and industry influencers.
• Design and run always-on and campaign-based social programs that support Ads go-to-market efforts, including Product and format launches, Research and insights releases, Industry event tentpoles (e.g., upfronts, key conferences, trade events), Client success stories and case studies.
• Stay ahead of B2B social trends, platform changes, and professional community behaviors to ensure Netflix Ads remains differentiated and relevant in the social landscape.
• Use experimentation and testing to refine content formats, posting strategies, and narrative angles - balancing data-driven decisions with a willingness to take smart creative risks.

Embedded Partnership with Ads Marketing & Cross-Functional Alignment
• Serve as the primary Social partner for Ads Marketing, ensuring Ads business priorities, positioning, and product narratives are reflected in platform strategies and channel roadmaps.
• Align with Ads Marketing (global and regional) on go-to-market plans, messaging hierarchies, and campaign timelines.
• Work closely with XF partners including Comms and Brand to amplify relevant announcements, media stories, and industry comms connected to Netflix Ads.
• Attend cross-functional meetings, strategy sessions, and planning forums (e.g., campaign kickoffs, event planning, research roadmap reviews) to ensure shared context and cohesive execution across touchpoints.
• Partner with executive comms and stakeholders to support executive social presence (where relevant) around Ads narratives, including thought leadership and event visibility.

Channel Programming & Editorial Execution (B2B Focus)
• Manage all Ads-related channel programming across Netflix's relevant social channels (especially LinkedIn, but also other corporate or industry-facing channels) ensuring the right Ads stories reach the right B2B audiences at the right time. Includes content creation and execution, scheduling and approvals for Ads-related social content - serving as one of the final eyes on posts to ensure accuracy, adherence to policy, timeliness, and the Netflix voice.
• Develop editorial frameworks and series for Netflix Ads Marketing including research/insights spotlights, partner and client showcases, and industry POVs from Netflix leaders.
• Ensure all Ads content aligns with brand and legal guidelines, and is consistent with the broader Netflix and Netflix Ads positioning.

Audience Development
• Define and refine target audiences (e.g., agencies, brand marketers, CMOs, planners, trading desks, industry press) and build strategies to reach and engage them on social.
• Drive meaningful engagement and funnel behavior, pulling audiences deeper into the Ads ecosystem (campaign microsites, case studies, events, newsletters, webinars, sales enablement touchpoints).
• Use social and campaign analytics to track performance against clear learning agenda and KPIs (e.g., reach within target segments, engagement quality, traffic to Ads properties, event interest).
• Surface insights to Ads Marketing, Sales, and Product partners, influencing future narratives and go-to-market decisions.
• Identify and scale successful content formats and programs across additional markets and teams.
• Inform and refine a measurement framework tailored to B2B social (e.g., quality of engagement, seniority of audience, brand sentiment among advertisers).

Background & Specific Skills:
• 7+ years in social media management, B2B/content marketing, or digital communications, ideally within media, advertising, technology, or publishing organizations.
• Deep understanding of B2B social strategy, especially on LinkedIn and other platforms where advertisers, agencies, and industry stakeholders are highly active.
• Proven experience building and executing multi-channel social strategies that support brand and product narratives, ideally in a B2B or enterprise context.
• Demonstrated success partnering with marketing, sales, product, research, and communications teams to bring cohesive narratives to market.
• Excellent written and verbal communication skills, with sharp editorial judgment and the ability to distill complex product or research stories into clear, compelling, audience-first content.
• Experience working on broad, multi-platform brand campaigns, including long-term (e.g., 6–12 month) programs and fast-turn initiatives.
• Comfortable using data and experimentation to inform strategy, with a track record of leveraging insights to optimize content and programming - while remaining open to bold creative bets.
• Highly organized and detail-oriented, with the ability to manage several projects concurrently in a fast-paced, ever-changing environment, and adhere to evolving deadlines.
• Demonstrated ability to build strong relationships and work across many internal cross-functional teams, locally and globally.
• High tolerance for change and a capacity to accomplish significant work in a dynamic, high-performance culture.
• Respect, understanding, and enthusiasm for the Netflix culture and for the future of ad-supported streaming.