Social Media Manager, Nonfiction & Live Events

This is a Full Time Job

DESCRIPTION:

THE ROLE
The Netflix Social Marketing team seeks a Social Manager with social expertise across Nonfiction and Live. Their goal is to make titles break through on social, to generate interest and ultimately conversation - delivering the full suite of content to support titles across our Nonfiction and Live titles.

RESPONSIBILITIES
• Create a title's social strategy, aligned with the overall marketing campaign strategy. This is inclusive of the target audience, social creative, content distribution across the Netflix social ecosystem (Instagram, Facebook, TikTok, Twitter/X, YouTube, etc).
• Responsible for the full suite of content to support a title across the planned social ecosystem for the duration of a title campaign and sharing globally.
• Use internal and external social analytics and other internal data to inform strategy, iterate creative, and constantly learn to improve future campaigns.
• Craft social content capture strategy for talent leveraging on set capture, marketing shoots, junkets, or creating a content day.
• For Live events, strategize and execute live social coverage for both clips and on the ground capture.
• Work across multiple cross-functional teams to build social strategies that support business priorities and long-term industry relationships. This includes serving as the main social touchpoint for internal teams (Title Marketing, Publicity, Content, Integrated Marketing) and external partners (Filmmakers, Showrunners, Talent, Leagues etc).

WHO WE ARE LOOKING FOR
• A strong passion for and deep knowledge of entertainment and current social conversations.
• Knowledge and interest in entertainment, the larger media landscape, and trends globally.
• Experience working in Live social coverage.
• Agile, goal-oriented, driven to succeed and always up for a challenge.
• Experience working on broad, multiple-platform social marketing campaigns and delivering nuanced, insight-based social strategies.
• Knowledge of what works across various social platforms.
• Experience using data and intuition to make content that grabs attention and engages its audience. Strong on social media analytics, but aren't afraid to take big risks.
• Excellent written and verbal communication skills and are skilled in pitching/presenting.
• Experience managing agencies and other creative producers.
• Able to build strong relationships and work across many internal cross-functional teams.
• An entrepreneurial spirit and highly collaborative - you love working with others and you aren't afraid to lead or follow.
• Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines.
• Passionate and curious about all aspects of the Netflix business and must respect, understand, and have enthusiasm for the Netflix culture.