
Senior Marketing Manager, Nordics
Netflix
Stockholm, STThis was removed by the employer on 11/21/2023 7:13:00 AM PST
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This is a Full Time Job
The Opportunity
It's an exciting time to join Netflix as we continue shaping the future of global entertainment. With over 200 million streaming members in over 190 countries, our approach to Marketing is to defy convention, disrupt industry norms and break new ground through innovative campaigns that drive conversation.
The Nordics region was one of the first markets we launched in Europe (2014). Today, we continue to invest in a strong slate of locally produced titles alongside our global slate, making Netflix unique, accessible and highly entertaining for local consumers. We are currently looking for a Senior Marketing Manager to join our team, playing a pivotal role in amplifying conversations about Netflix and our content in the region.
The Role
The Senior Marketing Manager role will be based in Stockholm and responsible for creating and executing local marketing campaigns that drive talkable moments for our brand, titles and product across the Nordics. The right candidate is an experienced and inspiring marketeer who can bring sharp, sophisticated and bold thinking to the team while elevating our creative and executional excellence.
We are looking for someone who:
• Has a minimum of 8 years of experience at an entertainment marketing department or creative/media agency side - working on consumer facing campaigns.
• Demonstrates a proven track record of conceiving, orchestrating, and launching world-class integrated marketing campaigns. From strategy development and brief writing, to leading teams and partners to tactical execution (including production of AV/trailers, digital/social, print and out-of-home).
• Has a deep understanding of the Nordic media landscape and feel excited partnering with our media agency to create the best and most impactful plans for our work.
• Someone who is well-versed in the social media sphere and see our strong owned channels as an integral part of our campaigns.
• Has a good understanding of marketing-, social- and media analytics and how to apply data to test and optimize campaigns.
• Is a cross-functional leader who is able to engage, listen and collaborate with internal teams to align on our overall strategy and goals, and to see the cross-functional collaboration through launch.
• Similarly, this person needs to be able to effectively communicate different facets of their campaigns to executives and external partners - including but not limited to showrunners, producers, talent and talent representatives.
• Is an entertainment fan who understands the power of content to transform behaviors and influence pop culture.
Core Responsibilities:
• Lead upcoming Brand- and Marketing campaigns for the Nordics - from strategy development to creative execution, production to campaign roll-out.
• Act as the central cross-functional liaison amongst internal teams (across Marketing, PR, Content, Product and Social), with a focus on managing workflow and being able to socialize, absorb, organize and address cross-functional feedback.
• Act as the point of contact with agencies - hire, manage and give feedback to create the best and most impactful work.
• Have a holistic vision for leading campaigns, but also do the tactical day-to-day (brief writing, budgeting and managing overall campaign resources).
• Lead the quarterly / bi-annual briefings with our media agency.
Personality Attributes:
• You are a proactive self-starter, who does not need to be told what to do and will be resourceful in order to find solutions to any challenge. You are not afraid to get your hands dirty.
• You are passionate and curious about all aspects of the business - especially when bridging the gap between our content and our brand.
• You thrive in a fast-paced environment and demonstrate strong judgment in the face of ambiguity.
• You are a natural leader, with the ability to conceptualize and articulate creative/media strategy that teams will rally around.
• You are an agile, goal-oriented person, driven to succeed and always up for a challenge.
• If you live and breathe global entertainment and geek out at the thought of breaking the advertising mold, then we'd love to talk with you!