Senior Manager, Kids & Family Franchise Planning

This is a Full Time Job

Senior Manager, Franchise Planning- Kids & Family

About the Team

The Franchise Planning team at Netflix is responsible for developing the long-term strategy and roadmap for key films and series across all fan touchpoints, in close cross-functional partnership both inside and outside the organization. Our goal is to drive long-term impact and value, define business objectives and opportunities, strengthen franchise moments, and deepen love for our stories.

About the Role

We are looking for a Senior Manager, Franchise Planning – Animation & Kids & Family to join the team. As a key team member and a passionate champion of our animated and kids & family brands, you will develop holistic franchise plans with internal and external stakeholders-always advocating for what is in the best long-term interest of the franchise and its audiences.

Your work will guide intentional connectivity across all plans (short-term and long-term) and across all consumer touchpoints-from content and marketing to consumer products, publishing, games, live experiences, and more.

The ideal candidate brings deep experience in animation and/or kids & family content, has a strong understanding of how to build and sustain franchises, and is passionate about world-building and character universes. This is a critical and fast-moving role that requires a proactive, creative, and growth-oriented thinker-someone who can juggle multiple and diverse responsibilities, is self-motivated and entrepreneurial, communicates clearly, and exercises strong judgment.

Specific responsibilities include, but are not limited to:
• Define Long-Term Franchise Vision. Develop a vision and 5+ year strategy across all potential lines of business
• Drive Cross Functional Franchise Strategy. Act as a thought partner for cross-functional leaders (e.g. content, title marketing leads, consumer products, live experiences, publishing, games) on strategy, consumer insights, & go-to-market execution. Making recommendations for the franchise roadmap, maximizing alignment across content, merchandise, publishing, experiences, games, marketing, social media, and other potential opportunities.
• Drive Franchise Integrity. Define and maintain franchise integrity across all touchpoints, ensuring consistency in world-building, character representation, tone, and values. Partner with marketing to provide context and guidelines to cross-functional teams to ensure that every extension feels authentic and on-brand.
• Develop & Nurture IP Extensions. Support, guide, and ideate new IP, project ideas and opportunities (e.g. books, games, marketing ideas, partnerships, etc.)
• Make Meaningful Franchise Moments. Identify key beats and catalyze concepts beyond title launch to form an always-on calendar approach that drives strategic priorities and deepens fan engagement
• Creator & Partner Collaboration. Communicate with creators / required partners for plans, approvals, market trends and new opportunities for franchise related plans. Share context and updates on plans with all global cross functional partners.
• Innovate & Drive Impact. Push for innovation in how we build, scale, and commercialize animated and kids & family franchises. Supporting decisions around partner selection, product development, retail and licensing strategies, live experiences, and other strategic partnerships to maximize impact and brand integrity
• Sharpen Audience aim. Collaborate with CI to deepen audience insights that optimize franchise plans and identify growth opportunities