Product Marketing Manager, Ads

This is a Full Time Job

Our rapidly expanding global Ads team is building an innovative advertising offering where our clients can reach engaged audiences and our members can find must-watch series and films at a lower price. Within our Ads business, the Product Marketing team drives the global go-to-market strategy and scalable execution for client-facing ad products, translating product capabilities into market-facing narratives that drive adoption and revenue.

We are seeking a passionate, curious and collaborative Ads Product Marketing Manager to join our growing Ad Product Marketing team.

Key Responsibilities
• Lead the definition and development go-to-market efforts across new ad product solutions & enhance existing offerings in close partnership with cross-functional stakeholders (ad product, sales, measurement, policy, marketing etc)
• Be a trusted partner to both the product and regional business teams, and assist in establishing a feedback loop that encompasses all necessary customer and market inputs to influence product development
• Influence product development through structured processes grounded in a deep understanding of the competitive landscape, market trends, agency/brand client needs, use cases, and research
• Develop marketing deliverables to support ad products in the market (e.g., external materials, demos, assets, etc) that bring solutions to life in a succinct and exciting way
• Work across teams to align on and roll out ad solutions in tentpole events (e.g., CES, Upfront, Cannes)
• Collaborate cross-functionally (Comms, Ad Product, Marketing) to translate our ads portfolio strategy clearly to sales teams' and customers' Product messaging.
• Collaborate with Research teams to include audience and industry insights that can inform the development of new ad solution offerings and their positioning in market.

What We're Looking For
• 7-10+ years experience in product marketing within the programmatic advertising and/or B2B Advertising space
• Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches
• Excellent communication and storytelling skills, with comfort in understanding research data
• Ability to collaborate in an environment that values team culture and inclusiveness.
• Excel at teamwork and have an ability to execute on near-term business priorities while simultaneously with building a long-term strategy for ad product marketing
• Have strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines.
• High-level understanding of product growth and developing strategic roadmaps
• Demonstrated ability to create detailed and actionable Product Briefs
• A strong attention to detail and eye towards using the 80/20 rule to address problems.
• Knowledge of the ad-supported streaming space and and ad tech ecosystem, nice to have, but not required