Marketing Planning Manager, UCAN

This is a Full Time Job

DESCRIPTION:

Overview:
The UCAN Marketing Planning Manager is a global strategic marketing partner responsible for ensuring that every live event, series, and film campaign originating from the United States is developed to resonate with our audiences around the world. To achieve this, the Manager is responsible for advising on campaign and regional planning strategy and development and driving global cross-functional team alignment.

The ideal candidate is well versed in integrated and international marketing as they will be a seasoned thought partner for Global Marketing teams (US, Europe, Middle East, Africa, Latin America, Asia). This person is a natural collaborator and creative problem-solver, is an excellent communicator, thrives in navigating ambiguity, is proactively organized, and strives to drive simplicity, agility, organizational health, and innovation.

Key Responsibilities:

Strategic Partnership
• Contribute to the strategic development and regional campaign management of series, film, and LIVE event campaigns from upstream development to campaign rollout to ensure global resonance and impact outside of the home territory.
• Drive early strategy and creative alignment with US teams for campaigns that originate outside of the US for campaign cohesion.
• Partner with cross-functional teams (Creative and Regional Marketing, Publicity, Operations, Social, Consumer Products & Experiences, Games, Marketing Partnerships, Brand, Franchise Planning Content, Product Marketing) to define the campaign strategy and roadmap e.g. via review of culturally applicable positioning, early brief and timeline development, initial IP strategy and brand guides for franchises.
• Build strong working relationships with key internal Marcomms partners and external stakeholders/creators.
• Understand our global business and regional and cultural nuances that inform our strategies and campaigns.

Global Campaign Development
• Manage global kickoffs and regional taskforces to advise and align cross-functional teams on campaign strategy and considerations as they build their respective tactics.
• Lead global brainstorms and identify creatively excellent ideas and unique media tactics that can scale across markets and generate conversation/earned media.
• Collaborate on the development of creative concept toolkits for cross-functional teams to leverage for campaign cohesion.
• Advise and provide updates, guardrails, and plan feedback to Regional Marketing and Partnership teams for global connectivity and local resonance.

Regional Marketing Context Hub
• Key point of contact on global slate context as teams plan regional initiatives.
• Provide global insights and perspective to US cross-functional teams e.g. cultural trends, regional learnings.