Marketing Manager
Netflix
Los Angeles, CAThis was removed by the employer on 1/17/2019 4:12:00 PM PST
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Full Time Job
Marketing Manager, Colombia
It's an amazing time to be joining the Netflix team as we continue to transform entertainment globally. Our marketing is focused on generating demand for Netflix through creating breakthrough campaigns for some of the most compelling exclusive content in the world. The Colombian market is passionate about entertainment so we wish to complement the talent pool of the marketing team by adding someone who combines creative skills with solid strategic thinking. We want to take the marketing strategy in Colombia to the same level of innovation that Netflix has brought to entertainment.
THE ROLE
• Develop organic communication strategies that can ignite fan bases for existing or new titles (both local and Global) in order to increase word of mouth and viewing.
• Co-lead the creative development of earned (organic social) and paid media for Colombian titles (e.g. Distrito Salvaje) working closely with external partners and other Netflix teams in order to develop first class integrated communication projects.
• Lead the launch strategy and campaign development, including adaptation of Global titles through stunts, guerrilla, content, digital innovation or other tactics.
• Think digital first in order to innovative messaging strategies while using any media that will make the idea stronger.
• Develop strategies to help grow the Colombian market along with other internal teams (Publicity, Brand & Editorial, Corporate PR and Partner Marketing).
• Co-develop brand communication efforts with Brand & Editorial and PR teams.
WHAT WE NEED FROM YOU
• A deep understanding of social media and digital tactics with the ability to tell stories for the Colombian market regardless of medium.
• Understand the essence of what connects consumers to entertainment brands and how to translate that connection into campaigns that create a passionate following.
• Have a track record of building world-class creative campaigns, content creation to fuel brand love or disruptive new product/services launches in Colombia, Latin America or the US Hispanic market for entertainment brands or consumer focused products and/or services.
• Seek opportunistic dates/events to promote Netflix and its shows/movies (i.e ComicCon, special on TV, etc)
• A desire to thrive in our unique culture.
• Ability to manage multiple time-sensitive projects simultaneously without the support of a large team and to work both independently and in close collaboration with a wide variety of stakeholders (internal & external).
• 8 years experience working in marketing, social teams or creative/digital agency.
• Fully bilingual (English and Spanish).
• Bachelor's Degree in relevant field.
To be considered, please submit your resume / CV in English