Manager, Title Marketing - Korea
Netflix
Seoul, SEFull Time Job
It's an exciting time to join Netflix as we continue to transform entertainment globally.
We are bringing new stories to millions of people worldwide by promoting our original, exclusive content. As we move beyond 260 million members and hundreds of partnerships worldwide, our approach to marketing is to build innovative, culturally relevant, creatively excellent campaigns that pierce the zeitgeist and drive conversation.
The Role
The Netflix Korea Film & Series Marketing team is seeking a Marketing Manager to support and/or lead the day-to-day development and execution of 360 marketing campaigns for both Korean and global titles.
Core Responsibilities:
• Build successful 360 marketing campaigns for Netflix's brand and titles -- from strategy development to tactical execution (including media buy, activation, and creative assets)
• Lead the creation of marketing assets for titles and brand - development of creative, planning, and execution of shoots (key art, AV, etc)
• Drive successful marketing campaigns in Korea while creating strategies and assets that can also resonate outside of Korea.
• Act as a liaison to internal x-functional teams at every step of the campaign, from early strategy through campaign completion.
• Be the main point of contact with agencies - brief, hire, manage and give feedback to create the best campaigns.
• Communicate and collaborate with external studios, showrunners, producers, talent and talent representatives where needed.
• Incorporate branding elements into title campaigns to establish the Netflix brand in consumers' everyday lives.
Qualifications:
• Minimum of 7 years of experience in the entertainment marketing/social department at a network, studio, agency or brand.
• Proven track record in impactful, world-class creative campaigns across multiple channels (AV/trailers, digital/social, print/out-of-home) that connect with audiences and break through the cultural zeitgeist.
• Experience in creating culturally relevant and conversation-driving creative, along with marketing shoot experience.
• Strong cross-functional collaboration skills, with the ability to engage and collaborate with internal departments.
• Effective communication with executives, showrunners, producers, talent and talent representatives as needed.
• Proactive self-starter with resourcefulness and a solution-oriented mindset, able to make sound judgments in ambiguous situations.
• Thrives in a fast-paced and demanding environment.
• Demonstrates a passion for innovation, embraces new technologies, and challenges marketing conventions.
• Curiosity and enthusiasm for all aspects of the Netflix business.
• Fluency in English and Korean is required.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.
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