Manager, Netflix is a Joke Social Marketing

This is a Full Time Job

The social team at Netflix is on the pulse of conversation among our consumers - not just listening, but participating in and starting thoughtful, hilarious, exciting discussions with fans across social.

The Opportunity

We are looking for a Social Manager to lead our efforts to connect with comedy fans on social, on Netflix, and beyond with a unified strategy to best serve our members and the comedy audience at large.

This is an exciting hands-on role that requires passion and deep knowledge of the comedy landscape, as well as the ability to translate these insights into compelling social creative. They will manage social coverage of our robust stand-up slate, support our biggest comedy titles and talent across film, series, and LIVE, and lead all social efforts for Netflix is a Joke Fest. They'll also manage the day-to-day of the Netflix is a Joke social channels, collaborating cross-functionally to align social strategy with overarching marketing goals and creating both evergreen and original content that engages our audience and fuels fandom.

The ideal candidate is a senior comedy and social media expert with a proven track record managing talent and comedian relationships. They bring a strong social media background, entertainment experience, and excellent editorial judgment to balance the needs of the audience with the needs of our business. They will have experience working with executives, filmmakers, showrunners, talent, talent representatives, agencies and production partners. It is necessary to have strong strategic vision, sharp copy-writing skills, and the ability to work collaboratively with multiple teams.

Key Responsibilities:
• Develop and execute social strategy to reach Comedy fans across social platforms, including our @Netflix is a Joke comedy social channels
• Responsible for building social strategy for relevant Netflix comedy titles, aligned with the overall marketing campaign strategy. This is inclusive of target audience, social creative, and content distribution across the Netflix social ecosystem
• Manage agency resources to execute title and slate social campaigns at every stage from ideation through production and distribution.
• Work with key cross-functional partners including Title Marketing, Content, Publicity, Paid Media, Events and more, to build social strategy that supports business priorities as they relate to Comedy audiences.
• Use internal and external social analytics and other internal data to inform strategy, iterate creative, and constantly learn to improve future campaigns.
• Main point of contact regarding social strategy and social creative across Marketing, Publicity, Content, and other teams working against single title or slate-level initiatives focused on Comedy.
• In partnership with other platform managers, develop relationships with the platform reps - ensure you are up to date product updates, opportunities to be included in Beta tests, platform best practices, etc.

Background and Specific Skills:
• 8+ years experience in social marketing with an expertise in the comedy space.
• Experience working on broad, multiple-platform marketing campaigns and delivering nuanced, insight-based social strategies.
• Knowledge of what works across various social platforms and experience in multi-channel distribution efforts.
• Background and affinity for Comedy, entertainment and pop culture spaces
• Entrepreneurial spirit and highly collaborative - loves working with others, isn't afraid to lead or follow.
• Excellent written and verbal communication skills.
• Experience using data and intuition to make content that grabs attention and engages its audience. Strong on social media analytics, but isn't afraid to take big risks.
• Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines.
• Able to build strong relationships and work across many internal cross-functional teams.
• Experience working directly with filmmakers and is skilled in pitching/ presenting with the ability to read the room.
• High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.
• Respect, understanding, and enthusiasm for Netflix culture.