Manager, Kids & Family Series Marketing

This is a Full Time Job

Manager, Kids & Family Series Marketing (UCAN)

The Opportunity

Marketing's purpose at Netflix is to entertain by creating affinity, engagement, and loyalty to our brand, titles, and talent. Within that, Kids & Family is a unique opportunity and challenge: we are building meaningful, trust-based relationships with young audiences and the parents, caregivers, and families who choose Netflix-balancing kid-first joy with parent-led decision-making, safety, and value. We are looking for a Marketing Manager, Kids & Family Series to join the UCAN Title Marketing Genre & Family team. In this role, you will be a key strategic leader across our Preschool, Kids, and Family series slates, responsible for developing and launching campaigns for a dynamic range of animated, unscripted, and eventized co-viewing titles. You will help shape how our stories show up in culture and how families discover and fall in love with them.

The Role

The Netflix Series Marketing team seeks a Title Marketing Manager who is an expert and visionary in the preschool and kids space. This manager will not only lead the day-to-day development and execution of 360 marketing campaigns but also serve as a subject matter expert across emerging generations (Alpha and GenZ). The ideal candidate is highly collaborative with a background across pre-school/kids marketing (deep knowledge in 360 tactics to reach these audiences - strategies across YouTube, Influencers, Partnerships, etc.), a strategic mindset, and a strong creative point-of-view.

Core Responsibilities
• Lead end-to-end Kids & Family Series campaigns – from strategy and consumer insight development through creative execution, production, launch, and post-launch optimization as titles evolve into always-on brands.
• This role requires fluency across distinct age segments-Preschool, Kids, Tweens, and Family Co-Viewing-understanding how strategy, creative tone, platform mix, and success metrics differ across each. Candidates should be comfortable tailoring campaigns differently for parent-driven discovery (Preschool), kid-driven fandom (Kids), and shared household viewing moments (Family).
• Act as a key point of contact for cross-functional partners (content, consumer products, regional marketing, publicity, communications, creative marketing production, product, editorial, and others) to ensure alignment on strategy, positioning, and goals.
• Partner deeply with Consumer Products to help shape franchises-identifying characters, worlds, and narratives that can live beyond the screen and reinforce trust, longevity, and repeat engagement with families.
• Project manage cross-functional campaign initiatives, including leading, organizing, and mobilizing internal task forces and brainstorming sessions, as well as external filmmaker/talent kickoffs and presentations.
• Write clear, inspiring creative briefs that translate strategy and insights into actionable direction for internal and external creative partners.
• Provide high-level filmmaker and talent management and support across the slate, building trust and alignment around campaign strategy and creative.
• Communicate and advocate for campaign strategy and creative in lively discussions with filmmakers, talent, and colleagues across the company.
• Partner with product and engineering to integrate campaigns into the Netflix member experience, exploring how product surfaces can support discovery, engagement, and fandom.
• Demonstrate strong verbal, written, and presentation skills, leading meetings and managing workflows with a wide range of internal and external stakeholders.

Who You Are

Passionate

You have a deep passion for Kids, Family, YA, Animation, and/or gaming, and a strong understanding of the broader entertainment landscape. You understand the dual-audience reality of Kids & Family marketing: inspiring kids while earning the confidence of parents, caregivers, and co-viewers. You bring experience reaching Gen Z and Gen Alpha audiences and are fluent in the trends, platforms, and behaviors that shape how they discover and engage with content.

Platform-Led

You have a deep understanding of the social and digital ecosystem, including how new behaviors emerge and evolve across platforms. You bring deep expertise in YouTube as a Kids & Family ecosystem-understanding long-form vs. Shorts behavior, creator adjacency, algorithmic discovery for younger audiences, and how parents evaluate trust, safety, and educational or emotional value on the platform.

360° Campaign Architect

You have a proven track record of building integrated, world-class campaigns that connect with audiences and break through the cultural zeitgeist. You think beyond launches to build franchises and brands, and you are curious about all aspects of marketing (mobile, paid and organic social, broadcast, OOH, experiential, and emerging platforms). You strive to create impactful, cohesive storytelling across every touchpoint.

Brand Safety Champion

Serve as a steward of brand trust in the Kids & Family space, ensuring campaigns align with platform safety standards, age-appropriate messaging, and Netflix's responsibility to parents, caregivers, and young audiences. Familiarity with marketing considerations related to COPPA, child-directed advertising standards, and brand safety best practices is a plus.

Proven Leader

You are a natural leader who can set strategy, define a clear creative vision, and rally teams around it. You are comfortable making decisions with imperfect information and guiding partners through ambiguity.

Cross-Functional Collaborator

You are an effective partner to content, consumer products, regional marketing, publicity, communications, product, editorial, and more. You engage early, listen actively, and align teams on shared goals, then see that collaboration through launch and beyond.

Multi-Tasker In A Matrix

You thrive in a fast-paced, highly matrixed environment with multiple campaigns in flight. The Kids & Family slate is large and varied; you know how to prioritize, sequence, and allocate resources to drive the greatest impact.

High Global IQ

You have experience working on global or multi-market campaigns and are comfortable partnering with teams across regions. You understand how to balance local nuance with global consistency.

Innovator & Fandom Builder

You are passionate about innovation in storytelling and distribution. You have experience designing out-of-the-box social and digital strategies that nurture fandom, encourage participation, and use platforms in new and unexpected ways. You understand how success is measured differently in Kids & Family-beyond launch awareness to signals like repeat viewing, habitual engagement, franchise affinity, and parental trust.

Tech-Forward

You appreciate technology and enjoy partnering with product and engineering teams. You are excited by the opportunity to integrate campaigns into the Netflix product experience and explore how product surfaces can deepen engagement with Kids & Family t

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