Live Marketing Manager

This is a Full Time Job

THE ROLE

The Netflix Live Marketing team seeks a creative marketer with experience in Live Events, spanning both sports and entertainment. Reporting into the Live Marketing Team, this person will be responsible for the day-to-day execution of our extensive LIVE campaigns across sports and entertainment events.

LIVE campaigns extend across multiple consumer entry points, from core AV and print materials to creative extensions that integrate talent and brands from across the entertainment, music, sports and pop cultural landscapes. This role is responsible for seamless cohesion of creative materials across a multitude of internal Netflix teams, as well as with large and complex external event partners, such as the NFL, FIFA, and other entertainment and sports rights-holders.

The ideal candidate will have direct experience building and managing live marketing campaigns across sports and entertainment. They will be highly collaborative and able to build a relationship with and navigate through a complex network of internal and external stakeholders. This candidate will also have a strong instinct for current cultural trends and a willingness to contribute to larger initiatives related to LIVE events beyond marketing for the betterment of the initiative, on top of delivering core marketing materials that pierce the zeitgeist and drive conversation.

RESPONSIBILITIES
• Lead creative strategy, concepting, execution, and production for assigned live campaigns, spanning both sports and entertainment - from initial creative direction through delivery of AV, print, digital, and social assets across Netflix and partner platforms.
• Translate campaign strategy and audience insight into compelling, talent-forward creative that captures cultural attention and drives conversation.
• Oversee day-to-day production of campaign materials across print, AV, social, and more, ensuring quality and cohesion at every step.
• Act as a liaison across internal cross-functional teams - including Production, Product, and Integrated Marketing - to keep creative execution aligned throughout the campaign.
• Manage day-to-day partnership with external leagues, studios, and event partners, such as the WWE, NFL, and FIFA, ensuring creative materials meet partner requirements and brand standards.
• Communicate directly with talent and their management teams - athletes, musicians, creators, and more - to build best-in-class, talent-forward creative in support of live events.
• Execute ancillary campaign beats tied to Live Events, including integration of sponsors, brands, and added musical or athletic talent, as needed.
• Collaborate with regional partners to localize creative and maximize resonance and impact across global markets.
• Serve as the main point of contact for external creative agencies, including briefing, hiring, managing scope, and giving feedback on campaign creative.
• Bring a creative and cultural point of view to broader Live Events discussions, contributing perspective on pop culture, music, added talent, and other cultural entry points.

WHO WE ARE LOOKING FOR
• You have a passion for marketing creative in the Live Events space, including sports and entertainment.
• You have a proven track record of working on impactful, culturally relevant creative campaigns that connect with audiences.
• You've worked with live campaigns in a 360 manner, from strategy development to tactical execution (i.e. AV/trailers, digital/social, print/out-of-home and more).
• You have a strong passion for culture and an instinct for what can drive conversation and pierce the zeitgeist.
• You understand how to tell a strategic, compelling and cohesive story across multiple platforms.
• You foster a high level of creative excellence with sharp taste.
• You are a cross-functional team player who is able to engage, listen and collaborate with internal departments. You seek to be the connector of information rather than the gatekeeper.
• You possess an excellent ability to problem solve across a vast array of conflicts and challenges every day.
• You can effectively communicate to executives, showrunners, producers, talent and talent representatives as needed.
• You are a proactive self-starter, who is resourceful and solution-oriented. You demonstrate strong judgment in the face of ambiguity.
• You are an independent thinker capable of self-motivating and self-managing, thriving with the level of freedom we offer our employees. Someone open to connecting autonomously with a vast network of collaborators seeking to understand how Marketing can holistically impact our business.
• You can organize, clarify and communicate complex ideas quickly, succinctly and accurately.
• You are agile, goal-oriented, driven to succeed and always up for a challenge.
• You are passionate and curious about all aspects of the Netflix business and can flourish in our unique company culture, reflecting our values and leadership expectations.