Head Of Editorial Strategy, Global Anime
Full Time Job
It's not often there's an opportunity to join a company that is changing consumer habits all over the world, and challenging an entire industry at the same time. Head of Editorial Strategy, Global Anime role at Netflix will be a thought leader in creating culture and building fandoms around the Netflix brand through impactful strategies for Anime fans.
This person is an avid fan of Anime. Constantly consuming Anime news, has an ear to the ground and is acutely aware of the trends in the Anime social and media landscape. Understanding the Anime fan nuances, our broad Netflix business goals and social behaviour will be key areas of expertise needed to lay out what it will take to win the word of mouth game.
As a member of our lean and agile team, the successful manager is fluent in the language of 140 (or 280) characters, equally able to set word-of-mouth driven brand marketing strategy, develop tone of voice, write a script or produce a youtube series.
If you're the kind of person who is fascinated by the many types of Anime, has lots of opinions about Anime films and shows and can't wait to spread this joy around the world, keep reading.
This is a strategic role. We are not looking for someone to lead the department of cool stuff for no good reason. This is not a community management role. Representing a high-growth genre for Netflix around the globe, you will lock arms with Content, Marketing, PR, Analytics, Product and Insight partners to drive conversation and create relevance for the Netflix brand with Anime fandoms. We are looking for a marketer who is not afraid to lean in to risk, take initiative and make big bets.
To excel in this environment, you must be independently minded, have a well-informed point of view on new consumer behaviours emerging everyday, the ability to analyze large volumes of information, impeccable creative taste, and a strong instinct for stories that will get fans talking about Netflix and our films and shows more passionately and more frequently than ever before.
The successful candidate for this position will likely have a minimum of seven years experience working in-house, at an agency or another company, and proven experience building strategic editorial plans and producing creative that earns word of mouth. Deep experience with YouTube, Twitter and editorializing on social platforms is key. They will demonstrate the desire to work in a newsroom-style environment that requires quick thinking, great calm and a good sense of humor. Fluency in Japanese and English language and deep knowledge of Anime and the Anime consumer is a must.
The Netflix culture attracts daredevils who exhibit good judgment, innovation, selflessness, courage, impact, candid communication, passion, and intellectual curiosity. Read our culture memo to learn what it's actually like working for Netflix.