Director Of Marketing, Kids and Family
Netflix
Los Angeles, CAThis was removed by the employer on 6/28/2018 9:11:00 AM PST
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Full Time Job
Reporting to the Director of Marketing, the Kids & Family Marketing Director will manage a team of marketers responsible for go-to-market activity in the United States, Canada, Australia and New Zealand. This role will focus specifically on managing marketing and media campaigns across our burgeoning slate of kids and family content including both live action and animation for a range of ages (pre-school to tween/teen). This person will play a vital role in defining the Netflix brand, launching Netflix originals, and creating regional stunts to grow Netflix subscribers and viewing in 4 key markets.
Responsibilities:
• Build close relationships with cross-functional partners in the kids & family space to understand, prioritize, and lead strategy on all incoming projects
• Lead internal teams in developing innovative cross-functional marketing strategies for title launches and understanding the nuances of marketing to kids
• Lead regional campaign planning between creative teams, media agency, and operational team to drive flawless execution of campaigns
• Seek unique opportunities that build earned media in the marketplace
• Oversee the development of unique activations that bring the Netflix originals experience to life for consumers in new and different way
• Help to define the overall Netflix marketing strategy with the leadership team
• Invest in our data and analytics teams to test hypotheses and learn what works to drive our business forward
Qualifications:
• Can flourish in our unique company culture
• Natural team leadership skills with the ability to conceptualize and articulate a marketing strategy on a consistent basis
• Experience and passion for building great marketing programs and product launches aimed towards kids and family programming
• Experience dealing with nuances of marketing towards kids, especially in the US regulatory system
• Fluency in managing large scale media budgets responsibly and flexibly for a range of programs
• An ability to effectively provide input on creative development from a regional and audience-led perspective
• Experience managing highly motivated direct reports in an environment that embraces individual momentum rather than process driven group thinking
• Solid digital skills and fluency in the digital space with understanding of the various digital buying environments as well as tracking and testing
• Strong analytical skills
• Strong level of independence and efficiency
• Great communication and interpersonal skills
• At least 10 years experience in a marketing role
• Bachelor's degree
• Advanced degree (preferred)