Director, Consumer PR - Latin America
Netflix
Los Angeles, CAThis was removed by the employer on 7/16/2018 2:11:00 PM PST
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Full Time Job
We are looking for a talented Public Relations professional based in Los Angeles with a strong understanding of the consumer and media landscape in Latin America, specifically focusing in Mexico & Colombia. This position offers the chance to help shape the Brand narrative for Netflix, working with a team that is transforming entertainment through innovative storytelling rooted in data and insights through multiple media channels.
The Role
The Director will help create & shape the Netflix Brand narrative through multiple earned media channels including broadcast, influencers, print and online. The Director will manage a team, and work with agency partners in promoting the brand as the best destination for entertainment, how we fit into people's lives through content, our technology and our overall service. He/she will serve as the expert on the regions they manage, able to convey cultural needs and nuances that contribute to our global narrative.
Working closely with the Publicity & Marketing teams, this person will help build integrated Brand PR campaigns. The role has strong cross functional interaction with teams across markets with a focus in Mexico and Colombia and with a high level of visibility and impact within
the business. This position will be part of the Global Consumer PR leadership team, helping direct the activities of the department and determining overall strategy. Also, candidates should be able to formulate and manage a budget, and give visibility into their process successfully. Pack your bag because travel is a requirement.
Strong candidates are good collaborators, clear communicators and can handle a high volume of work. They are curious and ask questions, and also contribute effectively outside of their specialty. Successful candidates will have a candid and direct communication style, they are willing to admit to mistakes quickly and question values inconsistent with our values and Netflix culture. They understand that sometimes the job requires delivering bad news, and they're tactful in handling such issues.
Understanding of the intersection between PR and social within the digital landscape is key.
In addition, the Director must:
• Have experience working on global teams and managing global PR campaigns
• Love brands, appreciate a good brief and understand what to do with a genuine insight
• Understand how to build and maintain relationships with key journalists and different kinds of influencers on behalf of Netflix
• Be capable as serving as a company spokesperson among press
• Be confident and creative in their writing, capable of crafting everything from executive messaging to consumer facing newsletters, press releases and everything in between
• Really loves entertainment...being a TV, movie or Netflix junkie is even better
• Speak fluent Spanish (native speaker) with strong written and verbal communication skills.
• Be a clear, candid and succinct communicator
• Be able to function autonomously and effectively as part of a loosely coupled, but highly-aligned team
Qualifications
• The successful candidate for the role will likely possess 15 years in corporate or agency setting
• Candidates with broad knowledge of TV or entertainment, pop culture & lifestyle trends, etc., in general and Latin America, are preferred
To succeed at Netflix, the candidate must also possess the following characteristics:
Creativity
Demonstrated ability to think innovatively-connecting the dots when others cannot. Able to make the leap from information to insight. Able to identify, nurture and help refine compelling creative ideas and concepts.
Succinct Communicator
Great writer and talker. Can organize, summarize, clarify and communicate ideas simply, succinctly and accurately. Has a quick intelligence, is fast on the feet and quickly responds to issues and questions. Doesn't need to ''check with the agency'' on every issue or for every answer. Says it like it is; not wrapped in political niceties.
Pragmatic, Organized and Detailed
Has a big capacity to both think and 'do'. Flourishes in a 'hands on' role, adding value at different levels. Is strong on detail, highly organized and drama-free.
A Smart Minimalist
Keeps things simple. Knows that global communications can be made complex---and will resist and prevent that. Does not need or desire big budgets for big results. Believes one great person on the team is more valuable than 3 to 5 OK people---and wants to be that great person.
Has a Point of View
An independent thinker willing and able to express and support a point of view.
Pace
Flourishes in a fast paced environment and enjoys multiple projects going at once. Can change course, be scrappy and get things done on short timeframes.
Languages
Ability to speak/write in Spanish & English is essential. Portuguese is a plus.
Compensation
Realizing the importance of the position, Netflix will offer an attractive compensation package.
Reporting Relationship
The Director, Consumer PR – LATAM reports to the PR Director for LATAM