Ads Product Marketing Associate

This is a Full Time Job

The Role

Our rapidly expanding global Ads team is building an innovative advertising offering where our clients can reach engaged audiences and our members can find must-watch series and films at a lower price. Within our Ads business, the Product Marketing team drives the global go-to-market strategy and scalable execution for client-facing ad products, translating product capabilities into market-facing narratives that drive adoption and revenue.

We are seeking a passionate, curious and collaborative Ads Product Marketing Associate to join our growing Ad Product Marketing team.

Key Responsibilities
• Support the definition and development of go-to-market efforts across new ad product solutions, and enhance existing offerings in close partnership with cross-functional stakeholders (product commercialization, ad product, research, sales, UX, measurement, policy, etc).
• Be a trusted partner to both the product and sales teams, and work closely with your team members in driving projects forward
• Support the team in identifying and executing marketing needs to support ad products.
• Collaborate and assist in creating materials, demos, assets, etc that bring solutions to life in a succinct and exciting way.
• Collaborate cross-functionally (Comms, Ad Product, Marketing) to ensure a consistent ads narrative.
• Collaborate with Research teams to include audience and industry insights that can inform the development of new ad solution offerings and their positioning in market.
• Surface regional insights and feedback to Global PMM and Product teams, acting as the voice of the market in product development discussions.

What We're Looking For
• 3-5 years experience in product marketing or equivalent experience within the digital advertising and/or B2B Advertising space, and total of 5-7 years overall experience.
• Cross-functional collaborator at heart: Experience in partnering cross-functionally on bringing products to market in the advertising/B2B space.
• Expert at navigating complex, matrixed organizations: You know how to build relationships quickly, influence without authority, and get things done across teams and geographies.
• Excellent communication and storytelling skills, with comfort in understanding research data.
• Ability to collaborate in an environment that values team culture and inclusiveness.
• Teamwork and execution: Excel at teamwork and have an ability to execute on near-term business priorities while simultaneously with building a long-term strategy for ad product marketing
• Strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines.
• Product expert and roadmap experience: High-level understanding of product growth and developing strategic roadmaps.
• Advertising industry knowledge: Knowledge of the ad-supported streaming space and and ad tech ecosystem is required.
• CTV industry a plus.
• Programmatic experience and deck development a plus.