Social Media & Content Marketing Manager

This is a Full Time Job

Social Media & Content Marketing Manager for Spirits Network (channel of NBTV, Inc)

Purpose of Position: A successful Social Media & Content Marketing Manager will be experienced, talented, creative, and a highly motivated individual to lead our social media, content creation and content marketing initiatives.

Essential Functions:
- Identify the right channels and establish our social presence to build awareness and interest for Spirits Network.
- Build a long-term content roadmap and manage to a short-term calendar for social media, email marketing, video, long-form content, infographics, blogs and earned media.
- Collaborate with our partners, providers, supporters, and influencers and work alongside creative resources to rapidly develop high-quality content that aligns with audience needs, scientific evidence, our positioning, and brand identity.
- Build online relationships with influencers and key audiences, including the public, media, patients, supporters, researchers, community stakeholders, and other organizations working to end the opioid crisis.
- Listen, moderate, and respond to comments and conversations across all communications channels including customer service.
- Establish social media guidelines and train and support staff to reinforce our strategy and contribute to constructive online conversations.
- Develop social media and content metrics and goals, analyze and report on performance weekly, and suggest and implement optimizations
- Maintain regular and comprehensive communications with internal and external stakeholders.
Competencies:
- Experience with spirits brands or the spirits industry
- Demonstrated ability to drive engagement and build communities using owned and earned channels.
- Demonstrated skill for storytelling in multimedia formats and collaborating with creative stakeholders.
- Exceptional business communication and creative writing skills.
- Demonstrated ability to exercise sound judgment in communicating on behalf of an organization where sensitivity, empathy, and accuracy is paramount.
- Experience leveraging analytics to understand and communicate social media performance.
- Experience working remotely with distributed teams; must be highly responsive and communicative.
- Please be prepared to share samples of original written and multimedia content assets you've produced.

Education/Experience Requirements:
- Bachelor's degree, preferably in marketing, communications, journalism or related field or equivalent work experience of eight years.
- 5-7 years of social media and content management experience, with a record of accomplishment developing and implementing social media strategies and integrated campaigns in collaboration with multiple stakeholders, preferably within other start-up organizations
Technical Proficiencies
- Proficiency with social media management and listening tools
- Experience with collaboration software such as Asana, Trello, Slack, etc.
- Proficiency building reports with Excel and PowerPoint using data from Facebook, Twitter, Google Analytics and other sources.
- Proficiency with Adobe Creative Cloud tools
- Experience with Wordpress
This job description is intended to convey information essential to understanding the scope of this position and it is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with the position.

Job Type: Full-time
Salary: $65,000.00/year

Experience:
- Content Management: 5 years (Required)
- Social Media Management: 5 years (Required