Social Media Strategy Manager

This is a Full Time Job

Key Responsibilities

Strategy & Planning
• Support the development of comprehensive social media marketing strategies for scripted series, unscripted formats, and live/special event programming.
• Translate programming priorities into platform-specific strategies (Instagram, TikTok, YouTube, X, Facebook, Threads, emerging platforms).
• Identify audience segments and cultural insights to inform content positioning and messaging.
• Develop go-to-market social plans for premieres, finales, tentpole moments, and franchise launches.

Content & Creative Direction
• Collaborate with creative, production, and marketing teams to ideate social-first, culturally relevant concepts.
• Provide strategic briefs for social creative assets, ensuring alignment with platform best practices and performance goals.
• Optimize content formats for each platform (short-form video, vertical storytelling, live engagement, community interaction).

Campaign Execution & Optimization
• Partner with cross-functional teams (marketing, publicity, paid media, research, digital partnerships) to ensure integrated campaign execution.
• Monitor performance metrics and optimize strategies based on data and audience insights.
• Identify real-time engagement opportunities and social trends that align with brand voice and programming.
• Support influencer and creator collaborations in partnership with talent and publicity teams.

Analytics & Reporting
• Familiarity with social media KPI setting and performance metrics across platforms.
• Monitor campaign performance and adjust strategies based on data-driven insights.
• Translate performance results into actionable recommendations to optimize content and overall social strategy.

Qualifications

Required
• 3–5 years of experience in social media strategy, digital marketing, or entertainment marketing.
• Fully bilingual (English/Spanish), with strong written and verbal communication skills in both languages.
• Deep understanding of U.S. Hispanic audiences and cultural nuances.
• Experience developing social strategies for scripted and/or unscripted television content.
• Strong knowledge of social platform ecosystems, trends, and performance metrics.
• Experience working in fast-paced, matrixed media environments.

Preferred
• Experience supporting live or tentpole programming.
• Familiarity with social listening tools and analytics platforms.
• Passion for entertainment, pop culture, and emerging digital trends.