Paid Media Specialist

This is a Full Time Job

The Paid Media Specialist is responsible for:
• Ownership of timelines, flowcharts, Media Purchase Authorizations (MPAs) and subsequent agency follow-up to enforce accountability and accuracy of documents
• Ownership on tactical plan revisions
• Responsible of saving and filing all agency documents, versions, follow-ups for internal communication.
• Create creative mapping roll out to facilitate conversation with marketing and creative on which assets to use for each paid media buy as well as update rollout with creative changes and keep agency informed.
• Develop detailed spec sheets per media partner used across buys to ensure creative teams have a good resource to use for asset development
• Serve as point of contact across agency, operations and creative for all custom asset development inclusive of setting of kick-off calls with partners, facilitating back and forth feedback and final approval
• Request copy points to creative team for Google Search structure development and follow up with agency on keywords...
• Review CDC and ensure all placements match the media plan, working closely with agency and internal ops team for seamless implementation
• Review and enforce creative nomenclature is utilized by creative team and agency
• Coordinate radio promotion / editorial needs with marketing
• Ensure POPs are sent on time by the agency and compare POP with Tactical plans to ensure all media placements are represented
• Responsible for creating all internal campaign decks, recaps, post mortems that are requested from marketing and project management teams
• Data reports for social team upon requests.
• Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of four days per week.The Company reserves the right to change in-office requirements at any time.

Qualifications

Basic Qualifications
• Bachelor's Degree in business, marketing, communications, or relevant field.
• 1 years of experience in media (agency or client) or related field.
• Verbal and written communication skills with demonstrated ability to communicate effectively with cross-functional teams
• Strong collaboration, time management, and organizational skills with ability to work both independently and as part of a team
• Proven ability to multi-task and manage projects with attention to detail and deadlines
• Advanced proficiency with Microsoft Excel and other Microsoft Office products
• Ability to collaborate and influence team members to deliver on department goals
• Ability to work under pressure and tight deadlines with limited resources and multiple competing priorities

Desired Characteristics
• Works well under pressure.
• Strong strategic thinker.
• Analytical and process oriented
• Strong initiative and results oriented
• Ability to manage ambiguity and thrive
• Strong Project Management skills
• Clear communicator with ability to articulate ideas, rationale and nuance.
• Team player with excellent interpersonal skills, particularly with diverse cultures