Marketing Strategy Manager

This is a Full Time Job

The Person:

You’re a brand thinker at heart – someone who sees a throughline between strategy, storytelling, and audience connection. You’re equally comfortable in a brainstorm and a boardroom – distilling insights, aligning stakeholders, and crafting strategic narratives that inspire creative work and drive business results. You are proactive, ask thoughtful questions, collaborative, and are comfortable navigating ambiguity. You are open-minded and adaptable, operating with others from a place of positivity and respect.

Responsibilities:

Include, but are not limited to:
• Support the evolution of Universal Television Entertainment Group’s streaming brand strategy, championing the implementation of a new brand narrative, tone of voice, and messaging frameworks that shape how Peacock connects to priority brands and franchises across NBCUniversal.
• Leverage data, insights, and analysis to architect title marketing strategies supporting priority franchises within the Bravo brand.
• Craft strategic briefs that connect brand marketing efforts with critical vitals, such as subscriber growth, viewership, and engagement.
• Work closely with Decision Sciences and Content Analytics teams to analyze data and track the performance of key content and campaigns.
• Liaise with title, brand, and consumer engagement marketing teams to ensure seamless integration and alignment of plans with overarching brand and campaign strategy.
• Evaluate creative concepts and campaign assets to ensure they align with Peacock’s brand strategy and positioning – offering clear feedback that bridges business goals and audience resonance.
• Working in tandem with team, track perception vitals and brand health in an effort to inform strategic recommendations for positioning evolution.
• Represent Peacock’s brand strategy with fluency in order to translate its implication across a myriad of cross-functional teams.

Qualifications

Basic Requirements:
• 4 years of consumer and/or entertainment marketing strategy experience.
• Versatile communicator, comfortable conversing with stakeholders across disciplines – from brand and creative teams to product teams.
• Strong visual storyteller with demonstrated writing and presentations skills who brings strategies to life in compelling, easily understood ways, with a mastery of Keynote for Mac, or openness to learn it.
• Analytical individual with a high degree of comfort synthesizing data and insights to inform their day-to-day work.
• Excellent collaborator who builds relationships with ease and is comfortable moving work forward in a matrix-style organization.
• A fast learner with a high capacity, able to manage and execute multiple projects simultaneously.
• Strong work ethic, with a dedication to excellence and exceptional attention to detail.

Desired Characteristics
• Bachelor’s Degree preferred, MBA or master’s degree a plus

Additional Requirements:
• This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.