Vice President of Brand and Campaign Design

This is a Full Time Job

Position Overview

The VP will work in close partnership with the Vice President of 360 Brand and Strategic Campaigns ensuring strategic alignment, creative consistency, and cross-team collaboration across all major initiatives.

Key Responsibilities
• Campaign Strategy & Execution:

Lead the end-to-end development of 360 campaigns for scripted and unscripted series, live specials, and late-night programming from concept through launch and sustain.
• Creative Leadership:

Oversee the visual direction of campaigns, ensuring each execution reflects the tone, voice, and identity of the show while aligning with broader brand strategy.
• Platform Integration:

Design campaigns that seamlessly span broadcast, streaming, digital, social, experiential, and out-of-home, with a deep understanding of platform-specific creative nuances.
• Talent & Show Collaboration:

Partner closely with showrunners, producers, talent, and internal stakeholders to ensure campaigns are authentic, collaborative, and strategically aligned.
• Cultural Relevance & Innovation:

Infuse campaigns with bold creative thinking, cultural insight, and trend-forward design to ensure our content breaks through and resonates with diverse audiences.
• Team Development:

Lead and mentor a high-performing team of creatives, designers, and producers, fostering a collaborative and inclusive environment that champions innovation and excellence.
• Performance Optimization:

Collaborate with Media & Planning, Platform, and Consumer Insights to evaluate campaign impact and apply learnings to future initiative

Qualifications

Basic Requirements:
• 12 years of experience in creative marketing, brand design, or campaign development, ideally within entertainment or media.
• Proven success launching and sustaining campaigns for series, specials, or late-night programming.
• Strong creative vision and storytelling ability, with a portfolio that demonstrates cross-platform excellence.
• Exceptional leadership and communication skills, with experience managing teams and collaborating with talent and production.
• Deep understanding of audience behavior across linear, digital, and social platforms.
• Passion for entertainment, pop culture, and design innovation.

Desired Characteristics
• Experience working directly with talent and show production teams.
• Familiarity with entertainment marketing cycles, from upfronts and premieres to seasonal sustain and finale moments.
• Ability to thrive in a fast-paced, deadline-driven environment with multiple stakeholders and priorities.

Additional Requirements:
• Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.