Director, Marketing

This is a Full Time Job

Director, Marketing - One Platform Marketing

Responsibilities
OPM is a team of polka-dotted unicorns who believes winning together is better than winning alone. OPM Collaborates, Creates, Connects and Curates NBCU networks and platforms on behalf of advertising partners across the NBCUniversal ecosystem to generate revenue for our company and busines s results for our partners. Our marketing and creative solutions span from local to global networks and platforms within the Broadcast, Lifestyle, News, Sports, Hispanic, Local, Syndication, Peacock, Strategic Partnerships, Universal Pictures, Parks, Comcast and Sky Media.

Duties and Responsibilities:

This position reports to the Vice President, One Platform Marketing and will have a minimum of one direct report. You will contribute to the development and implementation of full funnel marketing strategies and creative solutions for brand partners in the Personal Care category. These solutions will be informed by Consumer, Cultural, Category and Client insights, leveraging the Comcast, NBCUniversal, and Sky Media portfolio of local to global properties, products, and strategic partners on the One Platform Creative and Development [OPCD] teams: multi-network, multi-genre (sports, entertainment, lifestyle, Hispanic, syndication), scripted, reality, and multi-platform initiatives.

In this role you will have the opportunity to develop tactical skills navigating portfolio solutions, as well as develop leadership / professional development soft skills for future growth and leadership across the One Platform Marketing team. We embody the NBCU philosophy Here You Can.
• Delivering Full Funnel Marketing Solutions for Client Marketing Programs:
• Partner with NBCU sales, planning, category strategy, insights & measurement teams to define the marketing strategy for RFPs . Develop and communicate ideas that leverage NBCU platforms (linear, digital, mobile, social, VOD, audio, etc.) both strategically and creatively, to drive consumer impact and engagement, and deliver on advertiser KPIs. Work across cross-functional teams to identify, prevent and remove roadblocks to success during ideation, vetting and execution phases of marketing programs to create portfolio solutions.
• Pre-sale Process: Attend and often lead media/marketing calls with brand advertisers and/or agencies to identify client needs, lead internal briefing sessions of cross-disciplinary teams, and develop response proposals ensuring content ideas are purposeful, on-brand, and on-strategy. Diagnose Client-Specific RFPs & Brainstorms: partner with sales and network partners to formulate and drive marketable sales strategies that are customized to fit specific client objectives.
• Post-sale Process: Ensure flawless execution to drive continued leadership position in marketplace and increased client renewal. Serve as a centralized point of contact for sales team, advertiser partners collaborating with internal stakeholders ensuring that all are consistently informed and adhering to the terms of the deal
• Building Proactive Solutions:
• Partner cross-functionally to develop strategically led, purposeful and inclusionary creative ideas and campaign program constructs that combine the power of the NBC Universal portfolio assets into sellable packages for advertisers. We focus on full funnel business outcomes and are informed by Client, Category, Consumer and Cultural insights.
• Collaborate with network and product partners to ensure that big ideas leverage NBCU's premium content, talent and platforms for maximum marketplace impact and advertiser relevance and appeal.
• Coaching and Mentoring:
• Provide honest, helpful feedback and coaching that helps peers and junior team members develop and motivates them to excel
• Proactively identifies and attracts individuals with the critical capabilities needed by the organization

Qualifications/Requirements

Qualifications:

• 8 years of experience in the marketing space preferred (Ad Sales, Media or Creative agency, Client side)
• Personal Care & Consumer Packaged Goods category experience strongly recommended; Travel, Telecomm and Toys experience a plus
• Bachelor's Degree or equivalent work experience
• Candidates ideally will have a full-bodied background working with planning agencies, brand advertisers, in TV and digital while providing category-specific knowledge and experience to develop holistic solutions that generate revenue and ROI for brands

Requirements:
• Interested candidates must submit a resume/CV through the link below to be considered
• Must be willing to work in New York, NY office with hybrid workforce schedule
• Willingness to travel (if necessary) and work overtime
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Desired Characteristics

Leader:
o Champions a One Platform Future. Deliver positive outcomes for the larger organization rather than individual team goals through smart, purposeful, full funnel solutions that bring together the entire suite of Comcast, NBCU, and Sky capabilities
o Embraces the “One Team” Philosophy. Demonstrate a “one team” philosophy across multiple functions of the Creative Partnerships team, actioned through collaboration, communication and the spirit of partnership
o Builds Team Culture: Contribute to and foster team culture. Bring your unique skills and passions to the team to become a “culture add” to your immediate team, across our agency pods within OPM and across our larger Creative Partnerships division
o Develops and Fosters Relationships: Cultivate relationships within own team as well as with peers and management across functions and locations of the Global Advertising & Partnerships division

Innovator:
o You are a student of industry trends, new technology and innovative products that help us continuously raise the bar and bring more digital, social and marketplace insights to TV properties who encourages others to try new things or take appropriate risks

Strategic & Agile Thinker:
o Excellent analytical, critical thinking, problem-solving and creative writing skills
o Leverage your category knowledge (personal care a plus!), client business information and goals and competitive external business factors when making decisions
o Aligns the strategic priorities of own area with the direction and strategic priorities of the broader organization, as well as those of clients and other stakeholders

Strong Communicator and Powerful Storyteller:
o Skilled at weaving insights and ideas into compelling, coherent and cohesive stories using PowerPoint and other visual design applications and storytelling tools.
o Presence and confidence to pitch strategies and creative concepts to clients at all levels
o Excellent presentation, communication, and interpersonal skills. Maintains diplomacy, composure and effectiveness through written and verbal communication

Inclusive Team Player:
o Strong collaborator who actively looks for ways to work smarter and together creative opportunities for diversity of thought and inclusive representation

Professional Excellence
o Self-directed. Can take limited direction and produce tangible results tackling problems completely and with total ownership
o Demonstrates strong presence and a confident and persuasive rationale
o Anticipates and accommodates needs, requests, and issues and develop options for paths forward when necessary
o Demonstrates the courage to deal with conflict and problem solve in real time
o Encourages open communication and respects new ideas and challenges
o Thrives in an environment where creativity and risk-taking is rewarded
o Shows up with a “can-do” attitude every day
o Comfortable navigating ambiguity and learning on the job
o Operationally savvy. Able to simplify complexity to drive results