VP, Marketing & Branding
NBCUniversal
Needham, MAThis was removed by the employer on 7/13/2021 9:12:00 AM PST
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Full Time Job
Responsibilities
Position Overview:
Reporting into the President and General Manager, the Vice President, Marketing and Branding will provide overall creative services, marketing strategy and brand direction to drive viewership for NBC Boston, necn and Telemundo Boston. As a member of the leadership team for the triopoly, this position will lead the overall strategy and execution of marketing plans for TV, out of home, websites and mobile platforms in the Boston market.
Here You Can:
Create Your Vision
• Develop and execute marketing strategies and plans to define the brand, build awareness and drive consumption
• Manage and oversee day-to-day details on advertising campaigns and media buys
• Source and manage internal and external agencies, media partners and vendors to execute multimedia marketing tactics, including writing briefs, evaluating creative, managing budgets and developing outside media plans
• Grow and develop the creative services team
Be A Collaborator
• Work closely with the Vice President, Programming to provide the production support for station public service campaigns, event sponsorships and other related community projects
• Partner with News Management on station strategies, marketing plans and topical promotion on air and across platforms
• Connect with peers across a number of markets and other NBC properties
• Work effectively with clients and agencies in support of the Sales Department
Dive Into Data
• Provide competitive analysis of the marketplace and develop strategies for growing and retaining consumer groups
• Analyze and interpret station marketing research
Qualifications
/Requirements
• Minimum 10 years of relevant, successful and progressive Creative Services and/or Marketing experience, with a supervisory-level background at a broadcast, local station, cable television or related environment
• Bachelor's Degree in Marketing or related field
Desired Characteristics
• Consumer marketing across multiple media, including creative management
• Deep knowledge of multimedia and marketing trends
• Proven business partner with the ability to guide and counsel on a wide variety of brand integrations and initiatives
• Strong strategic and analytical skillset
• Superior verbal, written and presentation skills
• Ability to work under pressure with tight deadlines and quickly changing objectives/priorities
• Proven track record in managing teams
• Experience developing and managing budgets
• Strong knowledge of digital media and social media across multiple platforms
• Relevant local stations industry experience a plus
• Able to work a flexible schedule, including nights and weekends