Media Lead
NBCUniversal
Sydney, NSThis was removed by the employer on 6/8/2021 5:58:00 AM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Marketing Category
Browse the TV Network Category
Search for Media Lead jobs in Sydney-NS
Search all Media Lead postings
Full Time Job
Media Lead- (Theatrical Marketing) - Fixed Term Contract
Responsibilities
-Are you currently working in a media or digital agency that want to move in-house?
KEY RESPONSIBILITIES
MEDIA IMPLEMENTATION:
• Owns the media briefing and implementation of media plans for allocated film slate.
• Drives long lead media briefing and creative brainstorm sessions with the agency and key media partners
• Forward plans key media channels and placements
• Sets media objectives and feeds into the marketing brief for media requirements
• Reviews media plans in consultation with the marketing manager
This includes checking :
• Flighting of activity
• Environments
• Costs & buying metrics
• Targeting
• Creative considerations
• Checking of TV spot lists (environments, creative allocation, durations)
• Review placement of key outdoor
• TV integration ie. toolkit allocations, sponsorships
• Head office reporting & creative allocation requests
• Provides feedback on full media plan to agency
• Reviews weekly TV and Digital reporting to identify learnings, efficiencies or action items
• Provides head office / marketing manager with media campaign summary
PUBLICITY INTEGRATION
• Works with publicity team to deliver on key promotional objectives and integration
• Leads alongside publicity the Trailer break launch campaign
• Responsible for delivering Trailer Break results for allocated film to broader business and works with Social Specialist to benchmark results
CREATIVE CONTENT
• Liaises with marketing and production executive on creative assets and deadlines
• Maps creative content for media placements in consult with Marketing & Production executive.
SOCIAL COMMUNICATIONS
• Drives the briefing process for allocated film with external social media agency, this includes ;
• Communicating social media objectives
• Outlining key publicity initiatives that need to be supported in social
• Provides an overview of ALL content that is available from advertising, publicity, head office bespoke social content.
• Provides direction on locally developed content requirements
• Outlines any key exhibition or partnership activity that needs to be supported or amplified in social
• Works with agency to identify any suitable influencers for content creation on our owned Universal channels
• Sets targeting and budget allocations for all paid social media activity in line with supporting digital AV and overall campaign weights
• Manages the social agency to respond to the brief and collaboratively develops a conversation calendar and action plan for each film.
• Approves all organic social media content before it goes live
• Where required manages the social agency to deliver premiere activations
SOCIAL SPECIALIST:
ORGANIC SOCIAL STRATEGY & BEST PRACTISE : across both WB & UPI Studios
• Manages the overall approach and best practise process & systems for social management across both UPI & WB titles
• Key contact for social agency and works with Marketing Manager to maintain contract SOW and social agency benchmarking across both studios
• Establishes and maintains community management guidelines and social brand personality/tone for communications for both studio accounts
• Responsible for overarching social channel strategy and growth plans across both WB & UPI
• Manages the overall approach to social analytics on organic social campaigns across both studios
• Establishes local trailer benchmarking of results for trailers across both studios for internal use only
• Reviews social agency tools and platforms to ensure processes are being managed effectively across both studios.
SOCIAL PLANNING: across both WB & UPI
• Key contact point for social partners and new social test opportunities
• Stays across the latest opportunities for social media and responsible for sharing relevant updates with the broader team.
• Responsible for driving new social media initiatives / platforms
• Maintains relationships with key social media outlets ie . Twitter, FB etc
• Works with Digital Media Lead Specialist to develop agenda items and content for digital boot camp sessions
Qualifications
/Requirements
SKILLS/EXPERIENCE
•Strong strategic thinking
•Media or Digital Agency background â€'' minimum 4 years
•Experience in digital / programmatic trading essential
•Experience in managing in house 1st Party data
•Analytically minded
•Media landscape, planning and buying knowledge is vital
•Experience in Entertainment Marketing/film industry desirable
•Strong creative thinking and eye for detail
•Demonstrate Initiative and lateral thinking
QUALIFICATIONS/ REQUIREMENTS
•You must have the right to work in Australia i.e have •Australian Citizenship or Permanent Residency.
•A degree in Media Communication or Marketing desirable
VALUES
Integrity: Do the right thing and treat people right.
•Shows respect for others; works openly and fairly
•Acts responsibly; demonstrates a high standard of professionalism
•Is direct and transparent in business practices and dealings with others
Creativity: The environment and resources to dream new dreams.
•Presents bold and innovative ideas â€'' asks “what if†and “what's nextâ€
•Influences and encourages others to think and act creatively
•Finds creative ways to use resources, solve problems and grow the business
Teamwork: We are smarter and more dynamic together.
•Builds effective working relationships within and across teams
•Solicits and values the input and suggestions of others
•Is an energizing and contributing member of the team
•Takes accountability in the team's successes and failures
Pioneering Spirit: The drive to invent the future.
•Challenges the status quo and looks for ways to change things for the better
•Adapts nimbly and rapidly to new trends and customer needs
•Seizes opportunities quickly and is willing to take measured risks
•Utilizes all available resources to improve and/or create new ways of working
Ownership: Act like an owner, not a renter.
•Drives for results and lives up to commitments
•Is passionate about the business, the clients and the products of NBCUniversal.
•Aligns personal success with NBCUniversal's success.