Marketing Specialist

This is a Full Time Job

The Marketing Specialist for Telemundo El Paso is responsible for leading external marketing departmental efforts, under the supervision of the Marketing Manager, collaborating with cross functional teams to build and develop strong organic growth.

STRATEGIC:
• Identify new marketing opportunities for the station
• Communicate, implement, and manage marketing campaigns for our program launches
• Oversee local, non-traditional /OOH marketing strategies and campaigns and communicate opportunities to improve coverage on media trade publications. (Sweeps, Station Events, Station Initiatives, Festivals, and press releases).
• Community affairs liaison

CREATIVE:
• Participate in creative brainstorming sessions to develop marketing campaigns, concepts, and materials such as brochures, flyers, advertising campaigns, promotional campaigns, premiums, etc.
• Develop concepts, design, and copy for press releases, presentations, brochures, Outdoor Billboards, and e-marketing materials.
• Assist with brainstorming, planning and execution with special Network initiatives.

REPORTING:
• Develop evaluation post-reports for social media, marketing, talent & press initiatives for Marketing Manager, department & company review.
• Monitor launches & performance of our local and national titles to create and update highlights for local sales team.
• Develop competitive reports after every festival to analyze our advertising exposure on media trade publications in comparison with competition.

FINANCIAL:

Create and update an ROI matrix. Help maintain quarterly promotional inventory and budget.

MANAGEMENT:
• Manage, communicate, facilitate, and organize the intricate details pertaining to special marketing and station events, galas, socials, presentations, etc.
• Oversee the orders and delivery of all materials and/or publications for our marketing/branding campaigns and sales materials making sure they meet time, quality & budget requirements.
• Organize weekly meeting to discuss upcoming station activations/promotions/events
• Supervise and train the Telemundo 48 El Paso Brand Ambassador Team
• Assist with the daily input of promotional media traffic on Wide Orbit
• Participate in station external events/initiatives as necessary

Qualifications

• Background in Public Relations, Communications or Marketing related degree or equivalent professional qualification
• Minimum of 3 years of related experience
• Experience in Graphic Design
• Proven experience in media planning and new media (digital, wireless, VOD, mobile etc.)
• Strong digital and social media experience
• Experience with sales driven promotions resulting in station ROI
• Experience evaluating advertising and grass roots programs
• Ability to interpret and disseminate information
• Experience in developing compelling presentation materials and proposals; formal presentation skills
• Proficiency in Microsoft Word, PowerPoint, Excel, Adobe CS, Photoshop, InDesign, Illustrator
• Experience working directly with talent, producers, managers, and media to schedule and supervise interviews, give direction during photo shoots, and manage artists' requirements
• Experience in developing and managing budgets
• Extremely organized, detail oriented and efficient, with sound implementation planning, projects & process managing skills
• Ability to handle multiple projects simultaneously and prioritize as necessary. Ability to take initiative to ensure projects are implemented and completed on time, budget and quality standards
• Strong interpersonal & team leadership skills; enthusiasm for working independently and as a member of a team
• Ability to be persuasive, build rapport and credibility with internal and external business partners
• Ability to work with many diverse personalities, superb interpersonal and electronic communication skills
• Understanding of the creative process
• Superior written and oral communication skills with copywriti