Manager, Location Based Experiences
NBCUniversal
Universal City, CAThis was removed by the employer on 6/9/2022 4:29:00 PM PST
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Full Time Job
Responsibilities
Universal Live and Location-Based Entertainment globally drives expansion of the company's intellectual properties, franchises, characters and stories through innovative live consumer experiences, based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, Amblin Partners and NBCUniversal's Television groups. Universal Live and Location-Based Entertainment is a business division of Universal Parks & Resorts.
The Manager, Location Based Experiences will assist in the development and execution of strategies for touring exhibitions, escape games, themed cafes and family entertainment centers. This role will report to the Senior Director, Worldwide Live Entertainment and will be responsible for the project management of marketing and public relations execution, internal synergy opportunities and sponsorship integrations for licensed location- based experiences throughout the world.
Job Responsibilities
• Assist in development of location-based entertainment business strategy ensuring communication and collaboration with the Senior Director, Worldwide Live Entertainment.
• Participate in meetings with regional and global licensees to create comprehensive marketing and public relations strategies that support the initiatives, are brand appropriate and drive budgeted revenues.
• Project manage completion of marketing and promotional punch lists, ensuring that execution and oversight are handled accordingly with effective communication to licensees.
• Develop best practices in organization, processes and approval trackers to ensure crucial deadlines are met and effective communication is achieved between all parties for each licensed experience.
• Look for unique marketing efforts and industry trends within live and location-based entertainment, and proactively call out new ideas to keep consumer messaging refreshed.
• Oversee approvals of creative production and marketing assets to support live and location-based entertainment while partnering with NBCUniversal's franchise and creative teams as well as with its intellectual property stakeholders.
• Partner with legal department to ensure contractual obligations are met and routing necessary materials for their review.
• Maintain tracking system for each submission and processing of contractual mandated approvals, keeping track of requested revisions and alerting departments on deadlines.
• Work closely with the Manager, Retail Development for Universal Live and Location-Based Entertainment on bespoke merchandise and retail store designs for live and location-based entertainment projects.
• Partner with other NBCUniversal business units including Consumer Products, Games, Universal Pictures, NBCUniversal Television and Theme Parks to drive initiatives that support overall NBCUniversal and Universal Parks & Resorts business initiatives.
• Provide input and participate in staff meetings to discuss new opportunities and assist in review of proposals to maximize revenues, strategic pathways and business models.
Partner with country and regional franchise leads to collaborate on in-kind promotional support for licensed touring experiences as well as to create customized offerings that are unique to each region while supporting NBCUniversal's intellectual property priorities.
Qualifications
/Requirements
• Bachelor's degree from a four-year college or university is required; majors in Marketing, Business, Legal or related field preferred
• 5 years of live and location-based entertainment experience required, including experience and expertise with creative vendors and marketing agencies.
• 3 years of managerial experience of a team required, with demonstrated project management skill base.
• Proven track record of developing and executing complex location-based and touring experiences in accordance with milestone timelines and under tight deadlines.
• Ability to multi-task and deliver on multiple projects and be decisive under pressure
• Excellent understanding of maintaining brand and property positioning, licensing, and partner management
• Bilingual in other languages a plus
• Exceptional communication and presentation skills
• Must be willing and able to travel extensively, sometime with short notice, domestically and internationally
• Must be open to working early mornings, evenings and/or weekends when necessary, based on international partners and agreements
• Proficient with Microsoft Office including Word, Excel, PowerPoint and Outlook
• Effectively handle sensitive and confidential matters