Manager, Lifecycle & Loyalty Program
NBC UniversalUniversal City, CA
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Full Time Job
We are seeking an experienced and innovative Manager, Lifecycle & Loyalty Program with a strong focus on growing our subscription loyalty program. The ideal candidate will possess a deep understanding of audience segmentation, engagement strategies, and subscription-based models, with a key emphasis on identifying new features and rewards that enhance the program's value proposition. This role requires a data-driven mindset, creative thinking, and a passion for cultivating a loyal subscriber community through targeted outreach, relationship building, and strategic collaborations.
• Audience Segmentation and Targeting: Develop and refine audience segmentation strategies to identify high-potential customer segments for the subscription loyalty program.
• Subscriber Growth Strategy: Devise and execute comprehensive subscriber growth plans, leveraging various marketing channels, partnerships, and campaigns to expand program membership.
• Engagement and Retention: Create and implement engagement strategies and a rewards program that resonate with different subscriber segments, driving ongoing participation, satisfaction, and loyalty.
• Data-Driven Insights: Analyze consumer data and behavior to extract insights that inform program improvements, content recommendations, acquisition, and engagement tactics.
• Feature and Reward Innovation: Collaborate with cross-functional teams to identify and develop virtual rewards, NFT centric value propositions, and other new features and benefits that enhance the program's value and resonate with subscribers.
• External Partnership Development: Identify, establish, and nurture partnerships with external entities that can enhance the value proposition of the subscription loyalty program and drive subscriber acquisition and retention.
• Content Strategy: Work with content creators to develop compelling and relevant content that caters to the interests and preferences of the subscription loyalty program members.
• Campaign Execution: Develop and execute targeted campaigns, promotions, and initiatives to drive subscriber sign-ups, renewals, and upsells.
• Metrics and Reporting: Monitor key performance indicators related to subscriber growth, engagement, and retention, and present regular reports to senior management.
• Feedback Loop: Establish channels for receiving and acting upon subscriber feedback, ensuring continuous program enhancement and alignment with customer needs.
• Bachelor's degree preferred with 3 years experience in marketing, or lifecycle management
• Demonstrated experience developing, growing, and targeting specific audience segments
• Familiarity with Excel, analytics and BI platforms like Abode
• Strong presentation skills
• The ability to work independently and solve problems
• The ability to analyze and apply data to improve results
• Experience leveraging virtual rewards programs, subscription-based rewards programs, or NFT's
• Background developing loyalty-based rewards points programs
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $80,000 - $110,000 (bonus eligible)
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.