Marketing Associate, Digital - Next

This is a Full Time Job

NBC Sports Next is where sports and technology intersect. We're a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within our two business units: Youth & Recreational Sports and Golf.

NBC Sports Next is seeking an email marketing associate to join our Digital Marketing team.

This position will be based in Orlando, FL, and will be responsible for the successful creation and deployment of multi-channel campaigns including email, push notifications, SMS, and in-app messaging. They will play a part in both strategy and execution. The ideal candidate will have built and managed email programs using cloud-based platforms like Salesforce Marketing Cloud, Marketo, Hubspot, or similar.

Candidates should understand list-growth strategies, personalization, segmentation, and A/B testing methodologies for the purpose of growing and retaining audience lists and driving overall customer engagement. The email and digital marketing associate will have the opportunity to focus on our golf and youth sports businesses working on brands such as GolfNow, GolfPass, SportsEngine, TourneyMachine, GoMotion, and more

Job Details
• Own day-to-day process for executing multi-channel marketing campaigns including email, push notifications, SMS, and in-app messaging through Salesforce Marketing Cloud.
• Manage production process end-to-end for multiple channels, including setup, quality assurance, deployment, and reporting to ensure the accuracy and timeliness of campaign deployments
• Create and execute new email marketing initiatives especially automated and triggered customer journeys, as well as ad hoc promotional calendar support
• Target existing and create new audience segments for campaign and channel-specific deployments
• Monitor campaign performance and utilize A/B and multivariate testing of subject lines, copy, images, and frequency in order to optimize channel engagement
• Produce and maintain channel KPI reporting weekly, monthly and quarterly
• Coordinate daily with marketing managers, creative and technical teams, and partners to execute initiatives
• Ensure that marketing materials comply with all brand and style guidelines

Qualifications

Basic Qualifications:
• 2 years of relevant email marketing experience
• Demonstrated success building and automating email strategy for e-commerce, or similar company
• Knowledge of email, landing page, and lead generation best practices
• Basic understanding of HTML and design templates for email
• Strong analytical skills for the purpose of understanding customer behavior and designing A/B tests
• Understanding of marketing principles and customer acquisition, retention, and engagement strategies
• Ability to manage multiple projects, track progress of completion, and create action plans to finish weekly campaigns on time
• Previous user of a CRM marketing platform such as Salesforce Marketing Cloud, Marketo, HubSpot, or similar
• Experience creating assets via Adobe Creative Suite (e.g. Photoshop, Dreamweaver) a plus
• Knowledge of SaaS software sales cycles & marketing funnel helpful

Desired Qualifications:
• High-achieving, self-starter that thrives in a fast-paced, collaborative atmosphere
• Excellent oral and written communication skills, including the ability to interface with remote offices and agencies
• Detail-oriented and endlessly energetic with excellent organization & communication skills
• Degree from a four-year college (e.g. B.A., B.S.) preferred
• Ability to work independently, and a team player who also demonstrates leadership skills in a matrix-managed organization with multiple stakeholders
• Experience analyzing reports for trends in key performance indicators while sharing and applying knowledge

Additional Job Requirements:
• Must be willing to work in Orlando, FL
• Hybrid: This position has been designated as hybrid, generally contributing from t