Email Marketing Specialist

This is a Full Time Job

NBC Sports is seeking an Email Marketing Specialist to join the CRM team. In this role, you will work closely with cross-functional partners to execute campaigns, develop actionable insights, and optimize CRM efforts to drive engagement and fandom.

Responsibilities:
• Manage the end-to-end email production process through successful conceptualizing, coding, editing, QA, and deployment
• Manage the approvals process and route previews to internal stakeholders and implement all revisions
• Coordinate newsletter content, schedules and deployments across multiple brands
• Monitor daily sends and troubleshoot technical issues related to coding, segmentation, rendering, and deployment
• Assist in developing comprehensive reports detailing all key email marketing metrics including delivery, open rates, click rates, conversion, opt-out, and segmentation analysis
• Work closely with creative project management and internal stakeholders to track and ensure assets and feedback are delivered on time
• Identify email linking strategies to optimize the user experience
• Summarize results of email campaigns, identify trends, and provide strategic recommendations to drive future optimization opportunities
• Expert user of email service provider and customer data platform to create email automations and journeys, set up A/B tests, and build customer segments
• Ensure that marketing materials comply with all brand and style guidelines
• Assist in developing marketing plans to grow database
• Support the Sr. Manager, Email Marketing with all projects related to this position

Qualifications

Basic Requirements:
• Minimum of two (2 ) years' experience in email marketing, CRM, or digital marketing
• Experience with email platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, etc
• Knowledge of marketing tactics and email best practices
• Knowledge of Push and SMS

Desired Characteristics
• Proven understanding of audience segmentation, personalization, and customer journeys
• Excellent written and verbal communication including strong editing, grammar, and proofreading skills
• Excellent organizational and prioritization skills, with some project management experience
• Works well under tight deadlines and a high-growth environment
• Self-starter with strong attention to detail and a curiosity to learn

Additional Requirements:
• Interested candidate must submit a resume/CV through www.nbcunicareers.com
• Must be able to work flexible hours including nights, holidays, and weekends as needed
• Must be willing to work in Stamford, CT
• Must have unrestricted work authorization to work in the United States

This position has been designated as hybrid, generally contributing from the Stamford, CT office a minimum of three days per week.

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