Paid Acquisition Specialist
National Geographic
Washington, DCThis was removed by the employer on 1/6/2022 4:49:00 PM PST
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Full Time Job
Paid Acquisition Specialist (Affiliate Marketing Focus)
Job Summary:
National Geographic
JOB DESCRIPTION
• Aid in the development of paid media and affiliate acquisition programs, while also trying into retention strategy and contributing to marketing strategy
• Collaborate with key stakeholders and agency on market-specific media and execution plans, including but not limited to US, UK, AU and NZ
• Leverage paid media channels to drive leads and subscribers, as well as improve subscriber engagement, referrals and revenue per subscriber- on site and app.
• Assist in crafting strategies to improve conversion rates at each step of the user flow.
• Help identify, experiment with, optimize and scale acquisition channels.
• Expand affiliate marketing efforts and impact
• Support budget management and execution of new customer acquisition strategy across digital marketing channels, including: Social, Search, Affiliate, Mobile, Display, Re-targeting, and Video advertising.
• Assist in creating A/B testing programs to maximize acquisition efforts and return.
• Monitor SEM campaign deliverables, including structuring and targeting improvements, keyword and audience expansion, landing page testing, search query mining, and improvement of the bid management process.
• Support communication with external performance marketing agencies for campaign development and optimization.
Requirements:
• Minimum of 5 years of experience running paid advertising for a B2C subscription product.
• Proven experience driving results on affiliate marketing, pay for performance models and mobile marketing campaigns
• Understanding of performance marketing including Google, Affiliate networks, video advertising, Facebook ecosystem and SEO with a proven track record of successfully executed campaigns.
• Experience in mobile app marketing and campaign management
• Ability to draw data/research insights with paid media applicability.
• Exceptional communication, presentation and relationship management skills
• Flexibility and ability to work in a fast paced environment. Must be a self-starter
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
About National Geographic:
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with National Geographic, which is part of a business segment we call National Geographic.
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