Assistant Manager Marketing
National Geographic
New Delhi, DLThis was removed by the employer on 1/24/2022 6:49:00 AM PST
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Full Time Job
Job Summary:
National Geographic
JOB DESCRIPTION
KEY RESPONSIBILITIES
Ownership of the complete journey of the Brand through:
• Product Understanding and Development
• Brand Strategy & Definition
• Consumer Insight & Understanding
• Conceptualising Mother communication framework and space for overall Brand & specific shows
• Work closely with the Creative Teams to drive the communication execution on the channel
• Assist External Communications team to develop campaigns outside the channel
• Responsible for driving market share (viewership) for the brand
• Study trends, markets, specific TG's and shows on competition; Analyse channel performance closely
• Responsible for supporting new concept creation and development of new ideas
Work Closely with:
Internal teams
• Programming– To define the product/brand with the aim to build strong characters and boost channel ratings
• Creative Services – to develop communication on, and for the brand
• Communications (PR, Digital & Trade) – to amplify the central communication on various platforms
• Ad Sales - Support effective monetization by collaborating with stakeholders
External teams
• Creative Agency - to develop communication strategy
KNOWLEDGE AND SKILLS
• Ability to partner with and manage external agencies
• Needs to have a keen understanding of audience behaviour and show an ability to draw actionable insights from it
• Experience in executing integrated marketing campaigns
• Experience of tracking and measuring integrated marketing campaigns
• Ability to write crisp and exciting briefs for creative partners
• A background in brand development and execution
• A working understanding of digital media
• Ability to work with multiple internal stakeholders
• Understanding of Content and Consumer Groups
• Excellent interpersonal and negotiation skills
• Excellent Team management and people relationship skills
• Experience with a creative agency is a plus
PERSONAL ATTRIBUTES REQUIRED
• High energy with ability to enthuse others
• Can roll up his/her sleeves as required
• Passion for television
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
About National Geographic:
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with National Geographic, which is part of a business segment we call National Geographic.
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