Marketing Manager, Memberships

This is a Full Time Job

Title: Marketing Manager, Memberships

Location: Burbank, California - Hybrid - in office 3 days/week

Type: Full-time

Position Overview: The Marketing Manager, Memberships is responsible for growing and engaging Mythical's DTC member-based community, focusing on retention, acquisition, product marketing and community management. This role will work cross-functionally and will report directly to the Sr. Director, Subscription Content & Strategy.

Responsibilities:

Marketing: In partnership with Sr. Director, Subscription Content & Strategy, develop and lead go-to-market and O+O promotional campaigns. This includes defining target campaign audiences, identifying effective marketing placements, analyzing success metrics and key performance indicators (KPIs)

CRM: Manage CRM strategy in partnership with the Sr. Manager, Marketing, including analytics, day-to-day support of email campaigns, SMS and database management while optimizing subscription flows, and developing personalized lifecycle campaigns that deepen user engagement and increase lifetime value

Social: In partnership with Sr. Manager, Social Media, elevate and evolve organic social and paid media, continuing to meet a high standard of creativity, innovation and brand cohesion

Website & App: Manage day-to-day website and app consumer-facing merchandising as well as posting/uploading content (photos, videos, metadata, comments) with attention to detail and QA. Perform quality assurance (QA) for video episodes and review captions. Memberful/Patreon, Discord, livestreamed video, media players (such as JW Player), Monday.com, and website publishing. Website/app technical support handled by Associate Technical Project Manager.

Content Marketing: Identify key moments from video content for short video clips for membership and social platforms. Ideate and occasionally create graphics for email/social platforms

Calendar & Planning: manage the Mythical Society content/posting release calendar and work cross-functionally to O+O, ecosystem. Manage content/activation calendars and trackers

Community Management: Monitor and moderate the Discord server, engaging with Mythical Society members, as well as moderate exclusive livestreams. Lead community management by actively engaging and providing value to the subscription community, and ideating ways to provide further value to members. Monitor social channels for sentiment and react to fan feedback. Organize and lead user-generated-content activations to build community and boost brand awareness

Customer Service: Assist members/customers via email, Discord, social media comments, and website comments. Develop and maintain a customer support/FAQ responses guide. Lead meetings/interactions with external customer support team. Assist with customer service concerns or refer issues raised on Discord and social media to appropriate contacts. Assist in managing questions regarding our quarterly collectible items. Most customer support requirements are handled by an external customer support team.

Analytics: Track weekly KPIs to develop analytics expertise. Provide performance-based insights and proactive recommendations to key stakeholders to optimize campaigns, creative and tactics

Be an effective problem-solver and strategic thinker to translate business goals and challenges into compelling marketing campaigns and community activations/promotions

Maintain knowledge of competitor strategies, industry trends, and new product features to ensure stays on the forefront of digital trends

Requirements:

3+ years DTC subscription, digital entertainment or related marketing experience
Thorough understanding and hands-on experience managing organic social, community management and paid marketing agencies
Thorough understanding of email and SMS marketing, including customer segmentation, customer journeys and email analytics
Ability to manage multiple projects simultaneously while remaining highly organized and detail-oriented
Excellent work ethic, and a proactive and positive, can-do attitude
Strong written and verbal communication skills
Experience with copywriting
Thorough understanding of Google Suite of apps (Drive, Docs, Sheets, Slides, GMail, Forms and Calendar), as well as being overall tech savvy