Director, Integrated Marketing
MTV
New York, NYThis was removed by the employer on 11/20/2018 11:55:00 AM PST
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Full Time Job
Director, Integrated Marketing- MTV Velocity
The Director, Integrated Marketing for MTV Velocity acts as a primary point person in the development and execution of integrated marketing partnerships.
Responsibilities:
• Conversant across all traditional and new media platforms with expertise in social and digital marketing campaigns
• Develop and analyze creative ideas for our advertising partners that complement and enhance their brand’s marketing goals
• Liase with sales in the co-management of a client’s marketing execution and overall partnership health
• Establish strong, value-laden relationships with MTV channel peers to develop custom marketing opportunities that delight clients, increase revenue, and drive channel initiatives forward
• Have an acute understanding of how to develop, use, optimize and measure marketing across all touch points – TV, digital, social, on-the-ground events
• Manage, motivate and develop direct reports (Managers, Coordinators, Interns) in a manner that clearly sets priorities and understands workflow
• Maintain an understanding of the media marketplace and audience insights to uncover/build unique content and strategic opportunities
Basic Qualifications
• Bachelor’s Degree
• Minimum of 7 years of experience across disciplines that have facilitated professional experiences in creative marketing, production, and media and/or ad sales
Additional Qualifications
• Deep understanding of how media platforms (TV, Digital, Social, On-The-Ground) work together to support one strategic concept
• Understanding of the relationship between multi-platform media sales, marketing, and the advertising marketplaceOutstanding written and verbal communication skills
• Robust strategic thinking skills and the ability to articulate complex elements simply
• Superb cross-functional and project management skills
• Proven ability to manage and supervise a high-performing team