Director, Content Insights &Strategy
MTV
New York, NYThis was removed by the employer on 6/18/2019 8:55:00 AM PST
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Full Time Job
The MTV/VH1/CMT Research Department is looking for a Director to join the Content Insights & Strategy team. The ideal candidate is an experienced Media Research professional with a deep knowledge and real passion for media, entertainment and consumer insight. You are primarily responsible for monitoring the health of key series for the three channels, as well as keeping a finger on the pulse of what’s happening in the video content landscape.
The Director role will focus on conducting research and developing audience insights through a variety of qualitative and quantitative methodologies. Reporting into the VP, the Director will help lead the design, implementation and analysis of custom research to inform Press, Programming, Development, Marketing, and Social Media strategy for all three channels. You will primarily work on research projects across linear, social and digital platforms, as well as some more long-term strategic projects related to our audience and their connection to content.
Responsibilities
• Conceptualize and conduct proprietary quantitative and qualitative studies including series concept/pilot testing, show maintenance, creative testing, and consumer deep-dives, resulting in strategic reports and actionable insights for key stakeholders
• Partner with the Development team to maximize linear and multi-platform performance of key franchises as well as identify potential programming ideas/white space opportunities in both the traditional TV space as well as the general digital content space
• Oversee projects with external vendors by monitoring key timelines and details, including recruitment of respondents, development of research instruments (e.g., surveys, discussion guides, research stimulus, etc.), data output, and report delivery
• Monitor, interpret and compile findings from various research sources (syndicated, social listening, primary research, etc.) on industry and consumer trends, and disseminate it to key partners in an engaging and thoughtful way
• Actively seek out and evaluate new resources, tools, and partners to ensure that we’re using the most current and effective methodologies
• Work closely with Marketing Insights and Generational Trends colleagues to ensure that research is communicating a holistic story about our audiences
• Develop a strong working relationship with colleagues across multiple teams within the organization and enthusiastically seek out projects from key internal clients
• Partner with leadership to manage workflow and priorities
• Manage and mentor the team’s Manager and Senior Manager
Basic Qualifications
• At least 5-7 years of related research experience, including Marketing, Creative and Content Research, preferably at a TV brand
• Bachelor degree or higher
Additional Qualifications
• Background in designing, executing, and analyzing qualitative research, such as focus groups, in-depth interviews, media diaries, and other qualitative methods to go beyond the obvious to create rich insight
• Strong experience in quantitative research, including survey design, sample design, and analysis
• Proven mastery of data analysis with the ability to turn complex analyses into clear, easy-to-understand “storytelling” presentations
• Experienced presenter who is comfortable presenting to stakeholders and senior staff
• High level of accuracy, and attention to detail, with strong analytic and project management abilities
• Highly organized, collaborative self-starter with the ability to work under pressure, set priorities, handle multiple large scale projects and meet tight deadlines
• Excellent interpersonal skills which will enable candidate to interact with a wide range of personalities and establish effective relationships at all levels of the organization
• Experience managing and developing direct reports
• Experience with Nielsen ratings data a plus
• Love of all things television