Vice President of Brand Strategy and Business Operations

This is a Full Time Job

The VP Brand Strategy & Business Operations plays a pivotal role in shaping MSG’s brand partnerships and driving strategic initiatives across all properties. This role will lead cross-functional initiatives that align with long term brand value, revenue growth, fan engagement through strategic initiatives, innovative campaigns and efficient operational structures.

The VP Brand Strategy & Business Operations will be an integral part of the newly formed Commercial team. The Brand Strategy & Business Operations group will be responsible for overseeing the sales and service strategy for the sports and entertainment portfolio of businesses at MSG, including renewals/upsells and management of Enterprise Marketing related activities across all marketing, digital & corporate communications functions while managing relationships with external stakeholders to achieve business goals. This role is ideal for a world-class strategic leader and builder–someone who excels at turning vision into action and elevating the performance of the business.

What will you do?
• Support the EVP Global Sports & Entertainment Partnerships with leading and defining the company’s overall sales strategy, aligning with long-term revenue targets.
• Create, execute, and implement the business development strategy and strategic sales plan for the following MSG Businesses: Sports, Entertainment, Networks.
• Serve as key liaison between Global Sales and Partnerships team and key constituents around the company, e.g., Executive and C-Suite Level, Marketing, Building Ops, MSG, Knicks, Rangers, Radio City, Security, Rockettes, Corporate Responsibility/Government Affairs, Diversity & Inclusion, People Practices, Garden of Dreams, etc.
• Perform in-depth data collection and analysis to inform vertical level decision-making, framing trade-offs and providing actionable recommendations that balance risk and reward.
• Build and evaluate business cases for new initiatives and innovations across MSG properties and present recommendations to the management team.
• Responsible for helping pitch sales platforms, evaluating new business opportunities, presenting recommendations to the management team, negotiating, and closing business deals.
• Responsible for maximizing utilization of partner contractual marketing funds, growing the activation efforts of the partner base.
• Develop upsell opportunities for partner base as well as being responsible for prioritization of initiatives that partners are asked to support.
• Key role in prospecting through monitoring of other regional sports & entertainment networks and developing strategy and creative ideas for outreach.
• Lead role in approving pitches inclusive of assets, pricing and strategy prior to being pitched
• Lead role in connecting with digital agencies to assist in maximizing the revenue of our digital assets.

What do you need to succeed?
• 15 years’ experience in strategic marketing and sponsorship execution.
• Proven track record of managing brand strategy at a senior level, with strong storytelling and positioning skills.
• Strong financial acumen with experience managing P&Ls and driving revenue.
• Exceptional leadership, communication, and stakeholder management skills.
• Ability to manage team of 20 people and ensure maximum efficiency and effectiveness in creating sponsorship proposals and partner ideas
• Ability to establish relationships with all levels of the company, sponsors/clients/teammates and external stakeholders
• Proficiency in data analysis tools (e.g., SQL, Excel, etc.) to extract and interpret data.

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Pay Range

$250,000 — $350,000 USD